Day: 27 May 2019

New Holland Agriculture Helps Myanmar Farmers Fight Malaria

Stuart Mitchell

New Holland Agriculture, a brand of CNH Industrial, and its local distributor in Myanmar, Yoma Heavy Equipment (YHE), are partnering with M2030, a movement launched by the Asia Pacific Leaders Malaria Alliance (APLMA) to eliminate malaria in Asia by 2030. Through this partnership, New Holland will be engaged in an innovative campaign that will see its dealers and customers at the forefront, with the common goal to help Myanmar’s farmers in the fight against malaria. The campaign is being rolled out in 14 New Holland showrooms across 10 regions, including Yangon, Mandalay,…

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Save the Children Launches US wide Search to Honor Changemakers for Children

Stuart Mitchell

In celebration of Save the Children’s 100th year of changing children’s lives, the global nonprofit is honoring changemakers for children – individuals who have raised their voices and used their influence to drive change for the world’s most marginalized and deprived children in the United States and around the world. A changemaker for children can be anyone who is helping ensure every last child has the opportunity to grow up healthy, educated and safe and believes in a child’s right to a future. Now through June 15, the public is…

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Unilever Pioneers Solution That Enables Black Plastic Bottles To Be Recycled

Stuart Mitchell

Unilever has pioneered the use of a new detectable black pigment for its High Density Polyethelyne (HDPE) bottles for its leading brands, TRESemmé and Lynx, so they can be detected by recycling plant scanners and sorted for recycling. This means that around a further 2,500 tonnes of plastic bottles could now potentially be sorted and sent for recycling each year – equivalent to the weight of 200 London buses, or 1,250 family-sized cars. The new detectable bottles will be phased in during 2019 and will allow Unilever to further ‘close…

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CAP – Political ads and the CAP Code

Stuart Mitchell

The CAP have released a post called: Political ads and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the UK elections to the European Parliament taking place last week, and parties across the political spectrum making various pledges and promises to the electorate, we’re taking the opportunity to remind everyone that the political ads you see during the course of…

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Google launch new pilot aiming to measure the environmental impact of the fashion industry

Stuart Mitchell

Google have started working together with the Stella McCartney Foundation on a new pilot to measure the environmental impact that the fashion industry has on the environment. Nick Martin, Head of Retail, Google Cloud, has written a blog post about the new pilot which I have reproduced below: Now more than ever, the fashion industry is heeding the call to sustainability. Its environmental impact is significant and growing—among other statistics, the fashion industry accounts for 20 percent of wastewater and 10 percent of carbon emissions globally. Much of this impact…

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