Month: May 2019

BrewDog hacked Waze to alert the risks of Drink and Drive

Stuart Mitchell

The traffic in Brazil is considered one of the most violent in the Americas, with Sao Paulo being the state with the highest number of road traffic deaths and drunk driving being the second largest cause of these deaths, according to recent data from the World Health Organization (WHO). During popular festivals, the numbers grow even higher. For example: according to a report from the Federal Highway Police, between 2018 and 2019 there was a spike in the number of drivers charged with drunk driving or who refused to do…

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Breeze And Mullenlowe Singapore Launch Campaign To Reduce Screen Time Among Children

Stuart Mitchell

Unilever’s Breeze laundry detergent has collaborated with MullenLowe Singapore to launch a campaign encouraging Singaporean parents to swap their children’s electronic devices for the outdoors. Recent studies have found that Singaporean children spend about 5 hours a day online and in contrast, spend less than 30 minutes outdoors daily. As mobile devices are increasingly preferred for children’s entertainment, education and even interaction, screen time is expected to continue rising at the expense of time spent outdoors. The campaign by Breeze and MullenLowe Singapore presents a sobering take on what it…

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People in Need & VMLY&R Prague launch Indebted Children campaign

Stuart Mitchell

Lydia is in danger of prosecution for a debt that occurred when she was a mere eight years old. Thousands more Czech children are in a similar situation. How did this happen? Thousands of children in the Czech Republic are deeply in debt along with tens of thousands more who are now adults who have debts from when they were children. This could be rectified by two legal changes that the Chamber of Deputies, the Czech Republic’s lower house will be debating in the coming weeks. How has this come…

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Roots of Peace and The Leonardo Museum Announce New Partnership to Create Exhibit on Innovation and Global Impact

Stuart Mitchell

On the 500th anniversary of the death of Leonardo da Vinci, The Leonardo Museum of Creativity and Innovation and global humanitarian organization Roots of Peace has announced a new partnership that will feature a new exhibit at the Salt Lake City museum focused on Roots of Peace’s global efforts to remove landmines and help farmers regain a sustainable livelihood on previously war-torn lands. The exhibit, which will open to coincide with the United Nations 68th NGO Conference being held in Salt Lake City in August 2019, will raise awareness of the innovative…

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PRCA launches new 50th anniversary initiative to celebrate the pioneers that shaped our industry

Stuart Mitchell

To coincide with its 50th year anniversary, The Public Relations and Communications Association (PRCA) has today announced the launch of a new initiative to help recognise and celebrate the practitioners who have shaped, changed, and redefined the PR and communications industry. Launched as part of year-long campaign to celebrate 50 years of the PRCA, ‘PR Pioneers 50’ will highlight the actions and achievements of 50 ground breaking practitioners – living or dead – who, over the last 50 years, actively drove PR and communications forward. The PRCA is calling on…

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