Day: 4 June 2019

Lupus LA Launches Powerful Campaign Promoting Community in the Fight to Cure Lupus

Stuart Mitchell

Lupus LA, a non-profit organization dedicated to finding the causes of and a cure for lupus, today unveiled its first-ever public service announcement as part of their Your Story Our Fight campaign, which launched earlier this month at their annual fundraiser, the Orange Ball 2019. The new campaign was made possible through a generous grant from GSK, a science-led global healthcare company, which is dedicated to finding additional effective treatments for lupus and advancing patient care, advocacy, and support. The PSA is narrated by legendary R&B/pop pioneer and seven-time Grammy Award-winner Toni Braxton, who…

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Give an Hour Announces First Global Week-Long Effort Dedicated to Changing Culture of Mental Health

Stuart Mitchell

Give an Hour, a national non-profit organization that has been providing free mental health services and working to change the culture of mental health since 2005, announced a first-of-its-kind global effort, taking place June 9 to June 15, called A Week to Change Direction. This global public education initiative will be a dedicated week of action, advocacy and culture change around mental health. Participants will be encouraged to educate their communities on the Five Signs of Emotional Suffering, which are personality change, agitation, withdrawal, poor self-care, and hopelessness, and to…

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CAP – Face Equality Day – Visual Difference in Ads

Stuart Mitchell

The ASA/CAP have released a post called: CAP – Face Equality Day – Visual Difference in Ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. 22 May 2019 was Face Equality Day, supported by a wider week of activities aimed at raising awareness of the prejudice and discrimination that people with visible difference often experience and changing wider perceptions about visible difference. A visible…

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WomenHeart PSA Wins Two Bronze Telly Awards

Stuart Mitchell

WomenHeart: The National Coalition for Women with Heart Disease announced today its PSA, “The Race to Save Lives,” has been named a Bronze Winner in two categories: Regional TV General-Public Service/Social Responsibility and Regional TV General-Public Interest/Awareness at the 40th Annual Telly Awards on May 21. The PSA, which debuted in February to kick off WomenHeart’s 2019 Heart Month campaign, raises awareness of the signs and symptoms of heart disease in women and encourages viewers to take control of their own heart health. The PSA featured three WomenHeart Champions, who…

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Advance Auto Parts Partners with the American Heart Association to Raise Funds to Fight Heart Disease

Stuart Mitchell

Advance Auto Parts, Inc., is partnering with the American Heart Association to raise funds to fight heart disease at more than 5,900 Advance and independently owned Carquest stores in the U.S. throughout June, customers will be asked to donate $1, $5 or $10 at checkout as part of the American Heart Association’s “Life is Why We Give campaign.” We are proud to partner with the American Heart Association to raise funds and awareness of heart disease and promote healthier living,” said Tom Greco, Advance President and CEO. “Many of our…

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