Giant Food Celebrates the LGBTQ Community with a new Rainbow logo for Pride Month

Giant Food, reveals a special Pride Month logo in celebration of the local LGBTQ community and as part of local Pride Month festivities. The new logo, which prominently features the signature LGBTQ rainbow colors, will appear on the company’s social media and circular throughout the month of June, showing support for the LGBTQ community at large and those that are part of the Giant Food team. Giant Food is also set to participate in the Washington, D.C. and Baltimore Pride Marches on June 8th and June 15th, respectively. Giant will…

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FCA US and FIAT Brand Lead the Motor City Pride Parade

Detroit will showed off the colors of the rainbow, celebrating lesbian, gay, bisexual, transgender and questioning (LGBTQ) culture at Motor City Pride, an annual two-day festival and parade that is the largest LGBTQ gathering in Michigan. As a key sponsor of the festival and the lead sponsor of the parade, FCA US LLC and the FIAT brand will celebrate their longstanding commitment to LGBTQ employees, communities, customers and issues. A specially-wrapped 2019 Fiat 124 Spider, the brand’s Italian-designed, fun-to-drive roadster, served as the grand marshal vehicle of the Motor City…

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AEG Launches “Equality for All” in Support of Pride Month

To show its support for the gay rights movement and LGBT Pride Month, AEG, the world’s leading sports and live entertainment company, is celebrating the 50th anniversary of the Stonewall Uprising, #Stonewall50, with the release of a website and social media campaign “Equality For All.” Launching today, the campaign encourages fans to visit aegworldwide.com/pride to learn about key historic milestones in the gay rights movement. Visitors can also show their support of the LGBTQ+ community by viewing and sharing the “We Stand Together” video and GIF via their social channels…

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Corona Swaps Sales for Plastic During World Oceans Week as Part of Mission to Protect Paradise with Parley

An estimated 8 million metric tonnes of plastic pollution enter the world’s oceans each year. In light of this, Corona is accepting plastic intercepted in cities and on the coast as payment for beer during the week of World Oceans Day; giving up sales to protect paradise from marine plastic pollution. Hundreds of locations around the world are involved in the initiative, which includes recycling machines in key retailers and popular bars in Mexico, Brazil, Italy, Spain and Colombia. Corona and Parley for the Oceans, who have been working together…

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ASA/CAP – Imminent ban on harmful gender stereotypes

The ASA/CAP have released a post called: Imminent ban on harmful gender stereotypes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following research in 2017 and consultation in 2018, the coming into force of CAP’s new rule (accompanied by detailed guidance) which prohibits gender stereotypes that are likely to cause harm or serious or widespread offence is imminent.  On 14 June 2019, this rule…

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