Day: 11 June 2019

World’s most northern ice concert performed in support of Ocean Sanctuaries

Stuart Mitchell

Greenpeace has partnered with a group of musicians to record an ice concert in the far north of the Arctic. They played a piece called ‘Ocean Memories’ on instruments carved from ice collected in Arctic waters. With temperatures below -12 degrees celsius, the rhythms of chimes, horns, ice percussion and a cello blended together to send a message for the need to protect at least 30% of our global oceans by 2030. The performance took place on 2 May and the video is released today. “You have to treat ice…

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Sir David Attenborough backs new report revealing stark health impacts of plastic pollution and rubbish on world’s poorest people

Stuart Mitchell

A new report has revealed for the first time that one person is dying every 30 seconds in developing countries from diseases and illnesses caused by plastic pollution and uncollected rubbish dumped or burnt near homes. The new figures were released today in a report called No Time to Waste: Tackling the Plastic Pollution Crisis Before it’s Too Late by international relief and development agency Tearfund, in collaboration with conservation charity Fauna & Flora International (FFI), the Institute of Development Studies and waste management charity WasteAid. The report looks at…

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CAP – Make sure the price is right: using reference pricing in ads

Stuart Mitchell

The  ASA/ CAP have released a post called: Make sure the price is right: using reference pricing in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA’s research into consumer understanding of reference pricing (e.g. ‘strikethrough’ prices, ‘was-now’ prices and RRP’s) showed that consumers have limited understanding of pricing practices in general, and reference pricing in particular, and have an expectation that…

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Chipotle Celebrates LGBTQ+ Community With ‘Love What Makes You Real’

Stuart Mitchell

Chipotle Mexican Grill announced today its ‘Love What Makes You Real’ campaign for Pride month. Chipotle will celebrate the LGBTQ+ community with limited edition pride gear benefitting The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning young people. In addition, Chipotle will be participating in parades across the country and hosting market wide fundraisers supporting local LGBTQ+ nonprofits. As a Pride supporter for nearly two decades, Chipotle celebrates equality with its customers as well as its employees. Recently named…

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SMIRNOFF™ Vodka Teams Up with Laverne Cox, Alyssa Edwards and Jonathan Van Ness to Welcome the Global LGBTQIA+ Community Home to Pride NYC

Stuart Mitchell

Smirnoff is launching its new “Welcome Home” campaign to roll out the welcome mat for the millions of LGBTQIA+ community members and allies expected to travel to New York for Pride celebrations. Continuing its decades of support as an ally in the ongoing fight for equality, while making its Pride footprints louder and prouder than ever before, Smirnoff is teaming up with Orange Is The New Black actress and LGBTQIA+ advocate, Laverne Cox; star of Dancing Queen and RuPaul’s Drag Race, Alyssa Edwards; and Queer Eye television personality, hairdresser and web…

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