Day: 24 June 2019

‘Respect Wikipedia’s rules’ – CIPR reacts to accusations of digital vandalism by North Face

Stuart Mitchell

The CIPR has called on creative professionals to respect the rules of Wikipedia after it emerged that an advertising agency working on behalf of North Face edited photos on the company’s Wikipedia page. Ad agency Leo Burnett Tailor Made, switched Wikipedia images with professional shots featuring the brand to boost the SEO ranking of the photos on Google, prompting sharp criticism from Wikipedia. North Face has since apologised for its actions. Public relations professionals and those working in the creative industries must never edit any wikipedia entry on behalf of…

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CEMEX strengthens its commitment to the UN Sustainable Development Goals

Stuart Mitchell

CEMEX, has announced that it is strengthening its commitment to the United Nations (UN) Sustainable Development Goals (SDGs) by prioritizing five goals that are directly connected with the company’s business and represent a better opportunity to contribute to the UN 2030 Agenda. These five goals are focused on the promotion of decent employment and economic growth (SDG 8); innovation and infrastructure development (SDG 9); climate change mitigation (SDG 13); environmental and ecosystem conservation (SDG 15); and the advancement of sustainable cities and communities (SDG 11). The five priority SDGs represent…

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ASA – Our new gender rule – one week on

Stuart Mitchell

The  ASA/ CAP have released a post called: Our new gender rule – one week on. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A week ago last Friday the new rule banning harmful gender stereotypes came into force. The new rule states that: [Advertisements] must not include gender stereotypes that are likely to cause harm, or serious or widespread offence. This was the…

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Stonewall celebrates 30 years of fighting for LGBT equality

Stuart Mitchell

Stonewall, Britain’s leading charity for lesbian, gay, bi and trans equality, Friday 24 May 2019 marked 30 years since the organisation was founded to oppose Section 28. Back in 1989, the newly introduced Section 28 effectively banned conversations about same-sex relationships in school. It ushered in a dark era where homophobic bullying flourished, and young LGBT people were left to suffer in silence. This devastating legislation also forced LGBT teachers into the closet or out of a job. Ruth Hunt, Chief Executive, Stonewall said: ‘Our 30th birthday is a hugely…

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P&G Joins TerraCycle’s Loop Pilot Test in New York Metro Area

Stuart Mitchell

The Procter & Gamble Company announced it is testing reusable packaging on some of its most popular products as part of LoopTM, a new effort that aims to change the world’s reliance on single use packaging and disposable waste. Many of P&G’s largest global brands, including TideTM, CascadeTM, PanteneTM and Oral-BTM will participate in this innovative sustainable platform being tested in the New York metro area starting today. The circular e-commerce platform developed by international recycling leader TerraCycle will also “collect and recycle” some items like toothbrush heads and razor…

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