Domino’s® Returns to American Red Cross Missing Types Campaign

Domino’s, the largest pizza company in the world based on global retail sales, is proud to partner with the American Red Cross for the Missing Types campaign to raise awareness of the need for new blood donors to help patients this summer. Domino’s will join the Red Cross and other companies, organizations, and celebrities to remove the letters A, B, and O – the main blood groups – from its logo in select public-facing messaging to illustrate the critical role blood donations play in patient care. Domino’s will feature an altered…

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“Breathe Easy” Summer Campaign Asks Everyone to Work Together to Improve Air Quality During Ozone Season

We are now into Summer, which kicks off a season of outdoor fun, festivals and BBQs across our region. Unfortunately, the season’s warmer temperatures also mean conditions are right for an increase in the production of ground-level ozone, the most common form of air pollution. For more than 8.8 million people in the greater Baltimore-Washington region—especially the more than 700,000 adults and 200,000 children with asthma—summertime doesn’t just mean sunscreen and sandals, it means having your daily activities dictated by whether the air is healthy enough for you to breathe…

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Nestlé breaks new ground with open blockchain pilot

Nestlé will break new ground in supply chain transparency through a collaboration with OpenSC – an innovative blockchain platform that allows consumers to track their food right back to the farm. Through this collaboration, Nestlé becomes the first major food and beverage company to announce that it will pilot open blockchain technology in this way. This is part of Nestlé’s journey towards full transparency. Founded by WWF-Australia and The Boston Consulting Group Digital Ventures, OpenSC has developed a platform that will give anyone, anywhere access to independently verifiable sustainability and…

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Sainsbury’s launches new recycling scheme in Glasgow

Sainsbury’s has launched a Reverse Vending Recycling trial at its Braehead Superstore in Glasgow, allowing customers to return plastic bottles and drinks cans in exchange for money off their shopping. Braehead becomes the first Sainsbury’s store in Scotland, and only the third in the UK, to offer this service to customers. From now, customers can deposit plastic bottles of any size up to 3 litres and aluminium drinks cans in a machine at the store entrance, in exchange for a coupon that’s worth 5p per item towards their shopping. Up…

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The Industry Panels that help the ASA and CAP in their regulatory decision making

The ASA and CAP often need to make decisions in areas that are very complex and in exceptional cases we may need to take a view from industry experts to ensure our recommendations and decisions accurately reflect the realities faced by the industry we regulate.  The advertising industry is central to the success of the self-regulatory system and as part of that, the ASA and CAP receive valuable support from three industry Panels.  These Panels bring together a mix of industry experts who volunteer their time to give advice on…

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