Day: 31 July 2019

UNESCO prizewinner uses AI tool to detect and collect trash worldwide

Stuart Mitchell

Not everything that looks like trash is trash. That was the fundamental challenge when a UNESCO prizewinner from Estonia, the Let’s Do It Foundation, had the idea to create an image-based trash detection system using Artificial Intelligence (AI). In recent months, the laureate of the 2018 UNESCO-Japan Prize on Education for Sustainable Development (ESD) has been busy inventing an algorithm refined enough to distinguish trash in geolocated images and videos. The AI tool called WADE (Waste Detector) has been developed in collaboration with Microsoft and the data science company SIFR.…

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Alzheimer Scotland creates walking football league

Stuart Mitchell

Alzheimer Scotland has launched a new dementia-friendly walking football league to help improve the lives of people living with dementia across Glasgow and the surrounding areas. Targeted at football fans and ex professional players, the support group is already proving a big hit with attendees including Queens Park legend, Peter Sweeney. Developed to help give people living with dementia the opportunity to remain involved with football ‘Hampden Heroes’ offers a slower paced version of the game, where participants can keep active at Hampden stadium, the home of Scottish football. The…

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At BBH’s Beautiful Minds Bootcamp, Aspiring Strategists Take On Breast Cancer Awareness

Stuart Mitchell

It’s not easy to inspire women to perform breast self-exams for cancer —something no one wants to think about.   To keep women motivated, the nonprofit Get in Touch Foundation created the Daisy Wheel mobile app, which teaches women how to perform the exams.  This weekend, the foundation received support from a group of aspiring advertising strategists at BBH’s seventh annual Griffin Farley Search for Beautiful Minds competition.  Founded in honor of Farley, a BBH strategy director whom the agency lost to cancer in 2013, the program is a hybrid planning…

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Sustainable Finance Helps to Launch Taiwan’s Offshore Wind Adventure

Stuart Mitchell

A global transformation towards green energy is needed to keep temperature rise below 1.5°C and avoid uncontrollable climate effects. Sustainable finance is vital to the transformation, as it helps to fund green assets such as renewable energy that can displace planet-warming fossil fuels. “Transforming global energy systems from black to green will require sustained, large-scale investments. This is creating opportunities for investors to back projects with demonstrable climate benefits and spurring the transition to a low-carbon economy,” says Rasmus Skov, Head of Sustainability at Ørsted. “A world that runs entirely…

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Caring Gene™ Campaign Seeks to fill Hundreds of Upstate New York Healthcare Career Opportunities

Stuart Mitchell

Mower has partnered with Iroquois Healthcare Association (IHA) Workforce Investment Organization (WIO) to create a marketing campaign designed to attract candidates for hundreds of jobs and training opportunities in the long-term care industry across Upstate New York. The Caring Gene™ campaign asks people if they have the “Caring Gene” — the instinctive desire to want to help family, friends, neighbors or even complete strangers and invites those who care to learn more about how they can fill entry-level jobs and careers in the care industry. Launched on June 25, the…

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