Day: 4 August 2019

Amazon Launches Transparency in Europe, India and Canada – A Product Serialisation Service that Prevents Counterfeit at Scale

Stuart Mitchell

Amazon has announced the expansion of Transparency, its product serialisation service, to France, Germany, Italy, Spain, U.K., India, and Canada. When brands use Transparency to apply unique codes to their products, customers, brands, Amazon, and other participants in the supply chain are able to authenticate every unit of a product, better protecting brands and customers from counterfeits at scale. Unique serialisation for every product unit is the most effective way to tackle and prevent counterfeits throughout the supply chain, and Transparency’s geographic expansion is the latest in Amazon’s continued investment…

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TBWA\PARIS AND ENTOURAGE launch LinkedOut

Stuart Mitchell

Precarity and exclusion are a vicious circle from which it is difficult to get out. For 3 years, the non-profit organization ENTOURAGE has acted to recreate social link with homeless people. Beyond a real need for food, shelter, money, or clothes, homeless people are mainly looking for consideration and friendship to allow them to regain self-confidence and succeed in breaking the spiral of exclusion. Everyone knows that a job is the only way out of precarity. Homeless, all lazy ? Surely not ! Today, 24% of homeless people work. A…

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Dave takes over ads on #FriendshipDay

Stuart Mitchell

At 9.12pm on the 30th July, CALM took over the ad break on UKTV Channel, Dave, as part of Dave and CALM’s year-long #BeTheMateYoudWant campaign to celebrate International Friendship Day. Instead of hitting mute the moment that Taskmaster takes a break, you hopefully saw the first ever Comedy Festival In An Ad Break. You might think four minutes isn’t enough time for a comedy festival, but a lineup of 17 comedians, including Zoe Lyons, Ed Gamble, Lou Sanders and Stevie Martin, are ready to prove you wrong. They shared a…

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Chile implements SAGA project to reduce gender gap in science

Stuart Mitchell

The UNESCO training workshop on SAGA (STEM And Gender Advancement) tools for reducing the gender gap in science, technology, engineering and mathematics was held in Santiago, Chile, from 17 to 19 July. It aimed to transfer competencies to the technical teams of public institutions that will implement the SAGA project in Chile. During the opening session, Mariana Krause, President of CONICYT, highlighted that “in order to eliminate gender gaps, hopefully in the near future, relevant data is needed, data that we can trust, and this is what the SAGA methodology…

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The first edition of the Gerety Awards reveals its winners

Stuart Mitchell

The Gerety Awards were designed to provide a global platform for talent and support initiatives that champion diversity in the creative industries. After the Executive jury sessions which took place in 10 capital cities the Grand jury have now chosen the final winners. Grand Prix were awarded to LOLA MullenLowe for HIDDEN FLAG, McCann New York for Changing the Game, VMLY&R Warsaw for The Last Ever Issue and two Grand Prix were awarded to AMVBBDO for Viva La Vulva. BBDO New York were awarded agency of the year with 2…

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