School Sport and Activity Action Plan help UK children up to lead healthy lives

Children will have a greater opportunity to access 60 minutes of daily sport and physical activity, whether that be in school, after school or during weekends and holidays, under new UK Government plans revealed today. The School Sport and Activity Action Plan, outlined by Education Secretary Damian Hinds, Sport Minister Mims Davies and Minister for Public Health, Seema Kennedy, will set out a range of new measures to strengthen the role of sport within a young person’s daily routine, explain how teachers and parents can play their part, and promote…

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The Ad Council launches new strategic consultancy: Ad Council Edge

The Ad Council, America’s leading non-profit organization dedicated to driving social change, announced today a new arm: Ad Council Edge. A strategic consultancy, Ad Council Edge, builds on the Ad Council’s rich history of developing compelling and cutting-edge purpose-driven marketing campaigns to advise companies and nonprofit organizations on ways to inspire and engage the public on today’s most pressing issues. “We’re taking what we do best and sharing our many decades of experience with partners who are equally invested in making the world a better place,” said Lisa Sherman, President…

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