Day: 15 August 2019

CoppaFeel! launch 10th anniversary campaign

Stuart Mitchell

This year breast cancer awareness charity CoppaFeel! launch their new campaign Grab Life By The Boobs, in celebration of their tenth year of talking boobs and educating young people across the nation about getting to know their bodies. Grab Life By The Boobs is a celebration of making the most of life and grabbing on to everything it throws at you – including life’s curveballs. The campaign was inspired by CoppaFeel! co-founder Kris Hallenga, who was diagnosed with incurable breast cancer at the age of 23. Kris was suddenly confronted…

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Waitrose & Partners launch coloured packaging made from recycled plastic for its ready meals.

Stuart Mitchell

Waitrose & Partners is launching coloured packaging made from recycled plastic for its ready meals.  The new trays, made predominantly from mixed coloured PET bottles and trays, means the packaging may be a different colour every time it is produced, depending on what is being recycled. From pink and red tones, to shades of green and blue, the new packaging is unlikely to be the same twice, meaning customers could buy their ready meal in a different colour tray every time they shop. The ‘multi coloured swap’ allows Waitrose to…

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Cyrenians launches new Big Breakfast fundraiser

Stuart Mitchell

The Cyrenians have launched a new fundraising event, The Big Breakfast, and we are calling for our supporters to sign up to take part. The Big Breakfast will take place during September this year, and we are inviting people to come together, cook together, or simply share a meal together, enjoying some good food and raising funds to help us tackle food poverty, but also some of the other major causes and consequences of homelessness. Ewan Aitken, CEO of Cyrenians, said “It’s troubling that nearly one in ten people in…

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2018 edition of the Global SRO Database now available

Stuart Mitchell

Following the launch of its Global Database of Advertising Self-Regulatory Organizations (SROs) last year, the International Council for Advertising Self-Regulation (ICAS) is proud to release the second edition. The online database and the 2018 printable Factbook are available for download on the ICAS website. They contain basic facts and figures on key markets across Europe, America, Asia-Pacific, Africa and the Middle East. ICAS is a global platform which promotes effective advertising self-regulation. ICAS members include Self-Regulatory Organizations (SROs) and other national, regional and international bodies working to ensure that ads…

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CAP – Back to School campaigns – Advice for marketers

Stuart Mitchell

The ASA/CAP have released a post called: CAP – Back to School campaigns – Advice for marketers. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Back to school” – a phrase welcomed more by parents than their children, often prompts competition amongst advertisers as they look to tap into the annual back to school spending spree. Bearing in mind the rules, particularly on promotions…

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