Hanesbrands Partners With Free The Girls to Support Women Rescued From Human Trafficking

HanesBrands, a socially responsible global marketer of everyday basic apparel, has joined forces with the nonprofit group Free The Girls to help women rescued from human trafficking re-establish their lives. The company’s more than 200 retail stores in the United States and Puerto Rico, which operate under the HaneBrands, Hanes, Maidenform and L’eggs-Hanes-Bali-Playtex nameplates, are accepting new and gently used bras to be donated to Free The Girls. Prominently placed collection boxes make it easy for store patrons to drop off bra donations from home or leave a bra behind…

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CAP – Audio description and other access services

The ASA/CAP have released a post called: Audio description and other access services. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Audio description (AD) is an additional narration track provided alongside some audio-visual media services. The narration articulates what is happening on-screen for the benefit of blind and partially sighted audience members; for example, describing the movements and body language of characters in a…

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Snow Patrol Frontman Launches Lightbody Foundation

Snow Patrol frontman Gary Lightbody, has announced the launch of The Lightbody Foundation, in partnership with the Community Foundation for Northern Ireland (CFNI).Gary put a message on the website which I copy below: I’ve started a foundation to give to charities in Northern Ireland. I called it the Lightbody Foundation because it is a family organisation. The foundation is made up of my sister Sarah, one of my best friends Davy Matchett (who I’ve known since I was 13 years old), Candice Cathers who has worked tirelessly with Davy and…

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Scotland’s Festival of Volunteering returns for a third year

Scotland’s Festival of Volunteering is set to return for a third year. Bigger than ever, the previously week-long festival developed by Volunteer Scotland will now run for the whole of September and over two locations: Stirling and South Ayrshire. Margaret Starkie, Strategic Engagement Manager for Volunteer Scotland said: “This year the festival will take place in two local authority areas for the first time! We’re delighted to announce that South Ayrshire will be joining Stirling in celebrating the local people, groups and organisations that strive to make a difference in…

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Sheldrick Wildlife Trust launches t-shirt educating kids about why elephants are facing extinction

The Sheldrick Wildlife Trust has launched a unique fundraising and awareness project – the Ele-tee. It’s an adorable elephant-shaped t-shirt that unlocks an original animated short film that sheds light on the causes of the African elephant’s slide towards extinction. The Ele-tee and Garzi story were designed and developed by agency whiteGREY (Part of the Grey Group network) and the animation produced by Academy Award-winning production company Passion Pictures. The storybook brings to life the tale of ‘Garzi the Orphan’, an elephant rescued by the Trust at 18-months-old after his…

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