Month: August 2019

CAP – Influencing your choice of influencer

Stuart Mitchell

The ASA/CAP have released a post called: Influencing your choice of influencer. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In the world of social media today there are a large number of ‘influencers’ who have followers hanging on their every word, photo and meme.  Some are already famous in their own right through celebrity gained in other media but increasingly, influencers are everyday…

Read More

Ørsted switches to electric vehicles

Stuart Mitchell

Over the past decade, Ørsted has transformed its energy generation from fossil fuels to renewables faster than any other energy company. The company has reduced its carbon emissions from energy generation by 83% and is well on track to meet its target of a 98% reduction of carbon emissions by 2025. Now, Ørsted is taking the next step in the battle against carbon emissions by committing to phase out diesel- and petrol-powered vehicles in the company’s car fleet and replacing them with electric vehicles (EVs), including battery-powered and hybrid vehicles.…

Read More

Arriva on track to meet zero emissions target

Stuart Mitchell

Arriva has reached the halfway point in its rollout of electric buses in Limburg, the Netherlands. The significant milestone supports the province’s plan for public transport to go emission-free by 2026 and reflects Arriva’s ambition to reduce its carbon footprint across Europe. Manfred Rudhart, Arriva CEO, said:  “Arriva is committed to reduce carbon emissions, both by encouraging more people to use public transport and by minimising our own environmental impact. By working closely with government and partners, we’re introducing cleaner, quieter and more comfortable vehicles to our fleet across Europe…

Read More

Diageo commits to a renewable future in Africa

Stuart Mitchell

Diageo is investing £180 million in renewable energy resources across its African sites to ensure its breweries are the most carbon and water efficient possible. This commitment represents Diageo’s largest environmental investment in a decade confirming our commitment to reducing our carbon footprint and addressing climate change. Here are the highlights of what is happening: The investment will touch 11 of Diageo’s African brewing sites It will deliver new solar energy, biomass power and water recovery initiatives. It will bring new infrastructure designed to improve the long-term sustainability of Diageo’s…

Read More

Burberry introduces new collection made from ECONYL sustainable nylon

Stuart Mitchell

Burberry has launched a new capsule collection crafted with  ECONYL®, a sustainable nylon yarn made from regenerated fishing nets, fabric scraps and industrial plastic. The ECONYL® capsule, which includes a reinvention of Burberry’s lightweight classic car coat, is just one example of the 50 disruptions Burberry is making throughout its supply chain to create a more circular fashion industry. Pam Batty, VP Corporate Responsibility at Burberry, said of the launch: “Exploring and using innovative materials that foster circularity is central to creating a more sustainable fashion industry. We are proud…

Read More