Day: 4 October 2019

Thames Water reaches millions by using bloggers to spread water efficiency message

Stuart Mitchell

Thames Water has become one of the first utility companies to sponsor social media influencers to deliver key messaging and advice to its customers. The company worked alongside more than 30 fitness, parenting and food bloggers to spread the message of water efficiency, reaching more than 2.8 million people over the 150-day campaign. The influencers were used to inspire customers on ways to be water wise in their own homes, from using nutrient-rich waste cooking water on house plants to teaching children to use collected rainwater to clean bikes. The…

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Barnardo’s uses CGI to highlight support services in hard-hitting TV ad campaign

Stuart Mitchell

Computer-generated hyenas symbolising the fear and anxiety felt by bullied children feature in a ground-breaking new Barnardo’s TV advert to be broadcast this evening. The advert, which highlights the charity’s mental health support services, aired for the first time on 3rd September on Channel 4. Depicting a 12-year-old girl feeling distressed and afraid when at school, walking home and in her home via her phone in her bedroom. Through the advert the audience can see that that, because of social media and with most children owning smartphones and other devices,…

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Pandora and UNICEF launch new partnership to empower and educate children and young people

Stuart Mitchell

Pandora and UNICEF have announced a new global partnership to support the world’s most vulnerable children to lead healthier and safer lives and fulfil their potential. The three-year partnership between the international jewelry retailer and the United Nations Children’s Fund will also fund life skills training, with a focus on programs that support female empowerment. Every day, girls are vulnerable to losing out on their education due to poverty, cultural practices and poor infrastructure. Violence and conflict also play a part in preventing girls from getting an education. Girls’ education…

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Ben & Jerry’s Takes On Racism And Criminal Justice Reform With New Flavor: “Justice ReMix’d”

Stuart Mitchell

Ben & Jerry’s believes everyone deserves the sweet taste of justice, regardless of race or wealth. The iconic ice cream company has partnered with Advancement Project National Office to launch Justice ReMix’d, a flavor created to spotlight structural racism in a broken criminal legal system. Those are big issues for a business to take on, but Ben & Jerry’s has been an advocate for social justice and equity for much of its 40 years. “Our approach to creating social change is to raise up the work non-profits are doing on…

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Timberland Commits to Plant 50 Million Trees Over Next Five Years

Stuart Mitchell

Global outdoor lifestyle brand Timberland today announced a new commitment to plant 50 million trees around the world by 2025 as part of its pursuit of a greener future. This bold goal builds on Timberland’s longstanding commitment to make products responsibly, strengthen communities, and protect and enhance the outdoors. One key area of focus has been tree planting; since 2001, the brand has planted more than 10 million trees worldwide. According to new research led by Swiss University ETH Zürich, the restoration of trees remains among the most effective strategies…

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