Day: 7 October 2019

UPS’s Investment In Breakthrough Lower-Emissions Tech Zaps The E-Vehicle Range Challenge In The UK

Stuart Mitchell

UPS has introduced a new line of range-extended electric vehicles (REEVs) to its fleets serving Birmingham and Southampton, UK, to overcome the range limitations of pure electric vehicles within the logistics industry. “This is a big breakthrough for our continued use of electric vehicles in the UK – and for the communities we serve,” says Luke Wake, director of automotive engineering & advanced technology, UPS International. “The range jump from 100km to 400km is the result of UPS’s latest collaboration with TEVVA. We can serve our customers with lower emission,…

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UK Cup Fund Boosts Recycling by 35 Million Paper Cups Per Year

Stuart Mitchell

Starbucks and environmental charity, Hubbub, today announce the first winners of The Cup Fund – the U.K.’s largest grant fund to bolster and scale paper cup recycling. Twelve programmes have been selected to receive grants of between £50,000 and £100,000, all funded by the Starbucks 5p cup charge, to each develop long-term infrastructure. The funding is expected to have a significant impact: Cup recycling facilities will be introduced in more than 70 locations, with combined annual footfall of over 220 million 36 organisations will work collaboratively to make the schemes a success 35 million cups…

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Ad industry unites for Advertising Unlocked 2019

Stuart Mitchell

More than 100 agencies joined forces for last Friday’s nationwide careers open day, Advertising Unlocked. Now in its third year, Advertising Unlocked 2019 was the biggest yet, with agencies opening their doors to over 2,500 schoolchildren across England, Northern Ireland, Scotland and Wales– showing them the world of career opportunities available within adland. Activities at agencies around the country included: Working on real creative briefs and pitching their ideas to agency staff Developing social and experiential ideas Listening to platforms, including Snapchat, talk about how they develop content Hearing from…

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CAP – Black History Month – Offensive depictions of race in ads

Stuart Mitchell

The ASA/CAP have released a post called: CAP – Black History Month – Offensive depictions of race in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Black History Month (BHM) in October each year celebrates and reflects on the history of black people and recognises their contribution and achievements to British society and the world in general. BHM was first officially celebrated in…

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PR professionals ‘an early warning system’ for businesses facing ethical collapse – CIPR President addresses Good Governance Institute

Stuart Mitchell

CIPR President Emma Leech Found.Chart.PR, FCIPR urged businesses to put public relations at the heart of strategic decision making at an exclusive event hosted by the Good Governance Institute in London yesterday. The President addressed an audience of 50 senior practitioners at the prestigious One Great George Street, ahead of a panel discussion exploring how public relations can support governance by strengthening relationships and challenging leadership.  Citing ethical collapses at Oxfam, Kidscape and Halifax Bank of Scotland, the President evidenced the need for businesses to prioritise public relations’ role in corporate governance.…

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