Day: 9 October 2019

Cintas Ignites Fire Extinguisher Education in October

Stuart Mitchell

In 2017, approximately 120,000 non-residential fires in the U.S. caused $2.8 billion worth of property damage, according to the National Fire Protection Association (NFPA). National Fire Prevention Week™ is Oct. 6-12, and Cintas Corporation is helping raise awareness of the importance of knowing the basics about your fire extinguishers, where they are located for quick access and how to use them if a fire emergency occurs. “Fire prevention is always the goal, but businesses need to be prepared if those efforts fall short,” said Taylor Brummel, Director of Marketing –…

Read More

The Estée Lauder Companies Unites the World in Hope With Its 2019 Breast Cancer Campaign

Stuart Mitchell

Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer. That’s why, since 1992, The Estée Lauder Companies has been committed to saving lives – uniting and positively impacting people everywhere in its Breast Cancer Campaign’s mission to create a breast cancer-free world. For 27 years, The Estée Lauder Companies has inspired action, funding the world’s leading research to bring us closer to a cure and bringing a global level of awareness to the disease. It’s #TimeToEndBreastCancer. The Estée Lauder Companies has been a leader in…

Read More

Gillette and TerraCycle Partner to Make All Razors Nationally Recyclable

Stuart Mitchell

Gillette, in partnership with international recycling leader TerraCycle, announce for the first-time in Canada, that all brands of disposable razors, replaceable-blade cartridge units and razor plastic packaging are recyclable on a national scale. Through the innovative partnership consumers are invited to recycle their razors in two ways: Gillette Razor Recycling Program – Participants wishing to recycle their razors from home are invited to sign up on the program page https://www.terracycle.com/en-CA/brigades/gillette-razor-recycling-program-ca-en. When ready to ship their waste, they can simply download a free TerraCycle shipping label, package the razors in a secure, puncture…

Read More

Tackling Sustainable Development Goal 6: How Beverage Industry Giants Are Accelerating Water Action Through Collaboration

Stuart Mitchell

ABInBev. American Beverage Association. Bacardi. Beam Suntory. Brown-Forman. Carlsberg Group. Constellation Brands. Diageo. HEINEKEN. Keurig Dr. Pepper. Molson Coors and MillerCoors. Ocean Spray. PepsiCo. Pernod Ricard. The Coca-Cola Company. These 16 companies are industry giants, delivering nearly every corner of the world with thirst-quenching drinkables of every variety. On the streets, these companies are competing for consumer affections and loyalty. But behind the scenes, they’re tackling one of our world’s most pressing challenges: water. “Across the world, hundreds of millions of people lack access to safe, clean water—not to mention…

Read More

CAP – Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads

Stuart Mitchell

The ASA/CAP have released a post called: CAP – Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As the saying goes, Halloween and Bonfire Night come but once a year. Or is that Christmas? Either way, ads that are centred on these seasonal events can draw an increase in complaints…

Read More