‘Let’s Beat Breast Cancer,’ Urge Celebrities, Doctors, Dietitians

Let’s Beat Breast Cancer. That’s the message nearly two dozen doctors, dietitians, and celebrities—including Suzy Amis and James Cameron, Hilaria and Alec Baldwin, and Tracey and Jon Stewart—are sharing in a new Physicians Committee for Responsible Medicine initiative to help women reduce their risk for breast cancer. Launched by the nonprofit Physicians Committee and breast cancer surgeon Kristi Funk, MD, Let’s Beat Breast Cancer focuses on four simple, science-backed strategies to help reduce breast cancer risk: eating plant-based foods, getting regular exercise, limiting alcohol, and maintaining a healthy weight. Visitors…

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Domino’s® and the National Fire Protection Association Join Forces to Deliver Fire Safety Messages

Domino’s Pizza, the largest pizza company in the world based on global retail sales, and the National Fire Protection Association (NFPA) are teaming up to deliver fire safety messages to homes across the country. During Fire Prevention Week (Oct. 6-12), participating Domino’s stores throughout the U.S. will reinforce this year’s campaign theme, “Not Every Hero Wears a Cape. Plan and Practice Your Escape!,” with flyers on top of pizza boxes. The flyers will include important fire safety tips – such as planning your escape route, testing your smoke alarm and…

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Food Lion Feeds Donates One Million Meals Through its #NoEmptyPlate Social Media Campaign

Thanks to the tremendous participation of customers, Food Lion associates and community partners in the Food Lion Feeds #NoEmptyPlate social media campaign, Food Lion Feeds announced today that it is donating one million meals* to Feeding America® and their member food banks in Food Lion’s 10-state service area. Food Lion Feeds created the campaign in support of Feeding America’s Hunger Action Month in September, and committed to donate one meal for every post on Twitter, Facebook and Instagram featuring an empty plate using #FoodLionFeeds and #NoEmptyPlate, up to one million…

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Books-A-Million and Children’s of Alabama Partner for the Fifth Annual Superhero Month

Not every superhero wears a cape! Books-A-Million and Children’s of Alabama are once again igniting the annual Superhero Month in October. This year, the partnership will honor the NICU with ‘The Power of Children’s’ initiative, which aims to bring encouragement and bravery to the hospital’s kids and families. “It’s important to recognize Children’s of Alabama and all of its departments and services that impact the lives of our youngest community members,” said Scott Kappler, Chief Marketing Officer at Books-A-Million. “It’s an honor to celebrate the real superheroes in our daily…

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CAP – Break the habit, not the Code – Stop-smoking aids

The ASA/CAP have released a post called: CAP – Break the habit, not the Code – Stop-smoking aids. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Launched in 2012, ‘Stoptober’ is a 28-day stop smoking challenge from Public Health England that encourages and supports smokers towards quitting for good. ‘Stoptober’ is based on the insight that if someone can stop smoking for 28-days, they…

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