Day: 12 November 2019

UNO® Introduces First Official Braille Deck

Stuart Mitchell

UNO®, the number one card game globally* by Mattel, today announced the debut of UNO Braille, the first official UNO card deck featuring braille. The new game will make game play widely accessible for the more than 7 million blind and low-vision Americans in the U.S. Designed in partnership with the National Federation of the Blind, the oldest and largest organization of blind people in the United States, UNO Braille features braille on the corner of each playing card to indicate the card’s color and number or action. “With the…

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Help for Heroes and McCann UK launch “40,000 strong”

Stuart Mitchell

Help for Heroes works with McCann UK to highlight the struggles of wounded veterans with a miniature model installation located at Manchester’s Arndale Centre. The work highlights the individual models in the installation, which are based on real-life veterans. Each tells its own story of help and recovery thanks to the charity.  In exchange for a donation through the charity’s website, supporters will receive their own boxed model veteran from the exhibition. The scale model designs of the 40,000 Strong were based on real-life veterans. Each with their own story…

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IPA launches iList to champion inclusivity

Stuart Mitchell

The IPA, in partnership with Unilever, has launched the iList, a free initiative to showcase and celebrate role models who are driving inclusivity in adland. The iList will galvanise the industry into becoming a more inclusive, diverse place to work and will highlight the many game-changers who are shifting the culture within advertising and marketing. Entries to the iList are open to all agency employees – at any level – who are championing inclusivity within their agency and/or within the work they are producing. Their submissions will be assessed, and…

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CAP – A wee dram of advice on alcohol promotions in Scotland

Stuart Mitchell

The ASA/CAP have released a post called: A wee dram of advice on alcohol promotions in Scotland. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve seen a notable increase in the number of enquiries about alcohol promotions in Scotland. Generally speaking, most common alcohol promotions are a no-go, including BOGOFs and bulk discounts, but this is due to legislation rather than our rules. …

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PRCA Latin America to launch in 2020

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has announced that it will launch PRCA Latin America (PRCA LATAM) in Q1 2020, with Ketchum Argentina CEO, Gustavo Averbuj confirmed as its inaugural Chairman. Headquartered in Buenos Aires, Argentina, PRCA LATAM will bolster the Association’s work to elevate global standards of communication. The new branch -led by PRCA LATAM Director Isobel Arrowsmith- will provide representation, resources, training, and networking opportunities to PR and communications professionals across Latin America. PRCA LATAM members will gain access to the full range of benefits and services…

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