National Domestic Violence Hotline Launches New Branding During Domestic Violence Awareness Month

Last month the National Domestic Violence Hotline celebrated the official launch of its new brand that organization leaders believe will convey hope to the millions of Americans who are affected by relationship abuse. During an open house for local leaders, elected officials, donors, board members, and staff, Chief Executive Officer Katie Ray-Jones unveiled a new logo that reflects the wide breadth of services and resources that the organization offers today. Additionally, viewers of The Hotline’s YouTube channel have the opportunity to see the new branding in a recently released series…

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Rainbow Railroad Launches ‘Help Others Out’ Campaign in Support of LGBTQI People in Desperate Search of Safety

Rainbow Railroad — the world’s only international nonprofit solely devoted to helping lesbian, gay, bisexual, transgender, queer, and intersex (LGBTQI) people in danger find legal pathways to safety — launches the #HelpOthersOut campaign, a social media initiative that will raise public awareness and life-saving funds for LGBTQI people who face persecution, violence, and the threat of death in many countries around the world where it remains a crime to be LGBTQI. The campaign, which launches today on social media, comes in advance of Coming Out Day (Oct. 11), an annual…

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BACARDÍ® Rum And Lonely Whale Announce Straw Vinyl Program, Upcycling Single-Use Plastics Into The First-Ever Straw Vinyl Record

BACARDÍ rum, in partnership with Lonely Whale, has launched a new Straw Vinyl program, through which they will collect single-use plastic straws from 55 bars across the country to upcycle them into limited-edition vinyl records – transforming something that sucks into something that slaps. As part of the iconic rum brand’s ongoing commitment to rid the world of one billion single-use plastic straws by 2020, BACARDÍ has partnered with Major Lazer and Anitta to use their music for the greater good – all the upcycled vinyl records will be pressed…

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Francis Ford Coppola’s Great Women Spirits Honors Inspiring Women Past And Present During New Campaign To Promote STEM Education On Ada Lovelace Day

The Family Coppola and its award-winning Great Women Spirits collection of California-crafted, classically styled spirits launch a collaboration to celebrate achievement, creativity and innovation when the world remembers the British mathematician who developed the first computer program in 1842. Ada Lovelace Day on October 8 is an international celebration of women’s leadership and achievements in science, technology, engineering and math (STEM) and kicks off the Great Women Spirits “Cocktails for a Cause: Shake it for Ada” initiative. This new campaign rallies bars and restaurants across the U.S. together with gifted…

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Citi Furthers Commitment to Global Pay Equity With New Campaign, “The Moment”

Citi has announced the launch of The Moment, a multimedia advertising campaign created to further the organization’s efforts surrounding the pay equity and senior-level representation gaps both within their organization and beyond. The campaign will kick off with a Times Square billboard, unveiling a series of photographs that capture the raw, unedited reactions of young children of Citi employees at the precise moment they learn about the gender pay gap and unequal opportunities that persist across many industries. The campaign will direct consumers to view the full video on Citi’s…

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