Day: 15 November 2019

Clearblue® Partners with Be My Eyes to Provide Accessible Service Vision-Impaired Women Across the Globe Deserve

Stuart Mitchell

For women with low to no vision, vision impairment can hinder their ability to read the results of a pregnancy test on their own, which is an intimate and private moment. Did you know nearly four million American women have a vision impairment? On #WorldSightDay2019, Clearblue ® was pleased to announce the launch of a new accessible service, in partnership with Be My Eyes, which helps vision-impaired women be the first to learn their pregnancy test results in a more private setting. Be My Eyes is a free app that…

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Asda shakes up fruit & veg aisle with reusable bags and plastic-free herbs

Stuart Mitchell

Supermarket Asda is taking the next step in its efforts to reduce plastic use by introducing reusable fruit & veg bags and stripping all the plastic off its growing herbs range. From today, customers nationwide will be able to purchase the reusable bags, which are made from 100% recycled plastic bottles and are machine washable. Priced at a market-leading £1 for three, the bags provide customers with an affordable, reusable alternative to single-use plastic fruit and veg bags. In a supermarket first, Asda has also stripped plastic completely off its…

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Sainsbury’s and Argos announce national rollout of hidden disability sunflower lanyard scheme

Stuart Mitchell

Sainsbury’s and Argos have today announced the nationwide rollout of sunflower lanyards in all stores, to help enhance the shopping experience for customers with hidden disabilities. Following a successful trial earlier this year, the initiative offers shoppers the option to pick up a sunflower lanyard in store, which has been purposely designed to act as a discreet sign for store colleagues that they may need to provide a customer with additional support. As the first retailer to trial the lanyards last year, Sainsbury’s and Argos hope to build on the…

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Two Weeks Until Creative Shootout Closes For Entries

Stuart Mitchell

The UK’s most creative one day creative award is back, for its fifth year, with just two weeks until entries close. The Creative Shootout is calling on agencies from any marketing discipline to show off their creative clout for a cause that needs bold solutions – homelessness. The Creative Shootout has chosen Crisis as its Charity Of The Year.  Since 1967 Crisis has worked tirelessly to end homelessness in England, Scotland and Wales and has recently published an ambitious plan to end homelessness, to mark their 50th anniversary. Agencies have…

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RAPP UK Launches The ‘Ready’ Initiative To Encourage Young Homeless People Into The Creative Industry

Stuart Mitchell

RAPP UK is launching a ground-breaking new approach to finding talent with The READY Initiative, an apprenticeship for young people who have experienced homelessness and are suited to a creative career. The initiative is a partnership between RAPP UK, youth homelessness charity Centrepoint and education specialist Creative Pioneers to find and develop these individuals. More than 100,000 young people ask for help with homelessness each year in the UK, according to Centrepoint. And unsurprisingly, finding employment is tough. Often, the jobs they find are manual or service-led roles. Yet many…

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