Day: 28 November 2019

This Girl Can and Disney come together to help mums get moving with their kids

Stuart Mitchell

To celebrate the positive impact of families exercising together, Sport England has launched a series of short films, inspired by Disney, that show mums engaging in home-based exercise routines with their children, getting them involved by dancing together to their favourite Disney music.  With Sport England research showing that six in ten (61%) mums would feel guilty about taking time to exercise, rather than spending time with their family, This Girl Can set out to find a partner that could help create fun, family moments that got mums and kids…

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McCann Worldgroup And NCSS Encourage More Open Conversations About Mental Health In “Beyond The Label” Movement

Stuart Mitchell

Now in its second year, the “Beyond the Label” campaign by McCann Worldgroup Singapore and National Council of Social Service encourages both Singaporeans and persons with mental health conditions to take a more proactive stance towards seeking help. This isto address findings from the 2017 Attitude Study, by the National Council of Social Service (NCSS),which found that more than 1 in 2 adults in Singapore are not willing to live with, live nearby or work with a person with mental health condition. Encouraging Singaporeans to open up and talk about…

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‘We must fight disinformation, not purvey it’ – PRCA responds to CCHQ Twitter rebrand

Stuart Mitchell

The PRCA has called on communication professionals to uphold ethical standards after the Conservative Party rebranded its Twitter Account as ‘Fact Check UK’ during last night’s televised leadership debate. The @CCHQPress account – belonging to the Tory press office – was renamed “factcheckUK” for the duration of the hour-long TV debate. Twitter subsequently warned the Conservative Party that any further attempts to mislead people during the election will result in disciplinary action, Koray Camgoz MPRCA, Head of Communications and Marketing, PRCA, said: “PR professionals have a duty to fight disinformation, not purvey…

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The World’s Most Famous Instagram Cat Launches #ShowtheBow Campaign

Stuart Mitchell

Nala Cat, Instagram’s most popular cat with over four-million followers, announced today her #ShowtheBow campaign to raise awareness for pet adoption! #ShowtheBow is part of Nala’s recently launched Love, Nala platform committed to pet health, nutrition and raising awareness around pet rescue initiatives across the nation. Inspired by a bowtie that brought Nala’s moms together, and Nala’s humble beginnings in a shelter, the #ShowtheBow campaign encourages people to adopt and not shop for pets and will help share the great work animal welfare organizations do. For National Cat Day on…

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“You Can’t Imagine the Reward” PSAs showcase heartwarming moments for adopted teens and their families

Stuart Mitchell

The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council have launched a new series of public service advertisements (PSAs) that encourage prospective parents to consider adopting teens from foster care. Now with an impressive 15 years spreading awareness about this important issue, the campaign’s newest work uses real stories to reveal the bonds that cement a family together and showcases some of the many moments that make teen adoption so rewarding. “Since our campaign launched 15 years ago, we’ve…

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