Day: 4 December 2019

American Cancer Society Tips Off 27th Coaches Vs. Cancer Program With ‘United Front’ Campaign

Stuart Mitchell

The American Cancer Society (ACS), the leading organization devoted to creating a world without cancer, announced the tip off to its 2019-2020 Coaches vs. Cancer program, which inspires some of the most iconic coaches in college basketball to put down their rivalries and fight on the same team. The 27th season of the Coaches vs. Cancer program will debut its ‘United Front’ campaign on Monday. Featuring marquee college basketball coaches, including Syracuse’s Jim Boeheim, Kentucky’s John Calipari, High Point’s Tubby Smith, and North Carolina’s Roy Williams, along with the full…

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The Orangutan Project Races to Meet Urgent Need of Displaced, Injured Orangutans in the Wake of Indonesia’s Fire Crisis

Stuart Mitchell

The Orangutan Project, a nonprofit organization dedicated to orangutan conservation and welfare, seeks to raise $500,000 by Dec. 31 to equip orangutan rescue centers in Indonesia after several devastating wildfires ravaged Sumatra and Kalimantan this year. The Orangutan Project’s partners on the ground in the affected areas are working to rescue displaced orangutans and rehabilitate severely injured apes after nearly 2,000 wildfires burned through Indonesia this autumn. The fires were caused by a severely dry, drought-stricken summer season. “The effects of toxic smoke on young orangutan lungs is catastrophic,” said…

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Starlight Children’s Foundation Launches Holiday Campaign to “Give Happiness” to Seriously Ill Children

Stuart Mitchell

Starlight Children’s Foundation, the organization dedicated to delivering happiness to seriously ill children and their families, has launched its first-ever “Give Happiness” campaign designed to bring smiles to hospitalized kids across the US. Niagara Cares, the philanthropic arm of Niagara Bottling, will match all donations made from now through Dec. 31, 2019, up to a maximum of $50,000, via the charity’s newly relaunched www.starlight.org. For just $10, donors can “Give Happiness” to 10 seriously ill kids through the nonprofit’s new website, which now features a variety of new giving options…

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Diageo Launches Holiday Social Media Campaign Encouraging Consumers To Never Drive Impaired

Stuart Mitchell

Diageo North America unveils its new #JOINTHEPACT social media campaign in an effort to prevent drunk driving during the holiday season and support the company’s global ambition to collect 50 million pledges to never drive impaired. Leveraging hard-hitting statistics about the effects of drunk driving, underpinned by the value of “freedom” as a powerful message, the campaign encourages consumers to exercise their own right to make important life-saving choices, including a pledge to never drive impaired. “The notion of freedom is a privilege, and the need for positive thinking and action…

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Peace 4 Animals & Wildlife SOS Launch “Refuse to Ride Elephants” Campaign to End the Cruel Practice of Riding Elephants in India

Stuart Mitchell

Peace 4 Animals and Wildlife SOS have joined forces to launch the campaign “Refuse to Ride Elephants: End The Abuse” in India, which is aimed to raise awareness to the abuse and enslavement of the exploitative “elephant riding” tourism industry.  While a pervasive problem throughout Asia, this campaign focuses on the elephant riding industry in Jaipur, India, the epicenter of the abusive trade. Sadly, in Jaipur, more than 100 elephants are enslaved and exploited to carry tourists up to the Amer Fort. Beginning this month, messages from “Refuse to Ride” are being distributed across billboards,…

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