Day: 11 January 2020

CAP: Nothing new under the Code – New platforms, same rules

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for…

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‘Madagascar in the frame’: WaterAid and Fujifilm partnership brings to life the impact of clean water and sanitation to people’s lives

Stuart Mitchell

WaterAid and longstanding partner Fujifilm have teamed up to bring to life the stories of two communities in Madagascar and highlight the enormous impact of water and sanitation on their lives. Award-winning photographer and Fujifilm X-Photographer Saraya Cortaville joined WaterAid Voices from the Field Officer Ernest Randriarimalala to capture beautiful images on Fujifilm’s award-winning X-T3 digital camera from the two communities of Tsarafangitra, where WaterAid has worked to bring clean water and decent toilets, and Ambohimanatrika, where the charity will work this winter. Children from the communities in Manjakandriana, just…

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Finalists announced for Creative Shootout 2020 live final

Stuart Mitchell

Eight agencies have made it through to the Live Final of the 2020, CIPR supported, Creative Shootout. Finalists will have the opportunity to work on a real brief for the homeless charity, Crisis. Now in its fifth year, the awards ceremony will be held at Picturehouse Central on Thursday January 23, 2020. The eight finalist agencies, from all disciplines, were chosen by a high-profile judging panel, following a 60 second content entry stage. The eight finalist agencies are (in alphabetical order): Alpaca Communications – PR agency Epoch Design – Design consultancy Fever PR…

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Average Brit will emit more carbon by 12 January than residents of seven African countries do in a year

Stuart Mitchell

The average Brit will emit more carbon in first two weeks of 2020 than the citizens of seven African nations emit in an entire year, Oxfam revealed today as it called on the UK government to lead the way in addressing the staggering injustice at the heart of the climate emergency. Researchers found that someone in the UK will take just five days to emit the same carbon as someone in Rwanda does in an entire year. By 12 January, the average Brit’s emissions will have overtaken the annual per…

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Hydro power helps protect first Welsh bible

Stuart Mitchell

One of the most important books in Welsh history is now being protected by harnessing the power of the very element that has been threatening its future. One of only 24 known copies of the first bible translated into the Welsh language is displayed at Ty Mawr Wybrnant near Betws-y-Coed in Snowdonia, now cared for by the National Trust. The 16th-century farmhouse was the birthplace of Bishop William Morgan, whose translation of the text, published in 1588, was a major step in ensuring the survival of the Welsh language today.…

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