Day: 25 January 2020

PR is “sleepwalking into AI” new CIPR #AIinPR report finds

Stuart Mitchell

The public relations profession is “sleepwalking into artificial intelligence” and markedly behind other professions in its preparations for the 4th industrial revolution, warns a new #AIinPR report.  Launched at the Alan Turing Institute this morning, the Chartered Institute of Public Relations (CIPR) #AIinPR Panel report – ‘The Effects of AI on the Professions: A Literature Repository’ – summarises nearly 200 global publications on AI and its impact on the professions including the changing nature of work, the ethical implications surrounding AI, future regulation and, notably, its impact on specific work groups.  The…

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Companies join forces to help tackle plastic waste with BP’s enhanced recycling technology

Stuart Mitchell

Leading companies operating across the polyester packaging value chain – including businesses involved in the manufacture, use, collection and recycling of polyethylene terephthalate (PET) plastic packaging – today announced they have formed a new consortium that aims to help to address the problem of plastic waste by accelerating the commercialisation of BP Infinia enhanced recycling technology. BP Infinia is designed to turn opaque and difficult-to-recycle (known as ODR) PET plastic waste, that can degrade in quality each time it is recycled using conventional methods, into recycled feedstocks that can be…

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UNESCO is seeking nominations for UNESCO/Guillermo Cano World Press Freedom Prize 2020

Stuart Mitchell

UNESCO invites the governments of Member States, in consultation with their National Commissions, as well as international and regional professional non-governmental organizations, active in the field of press freedom, to nominate candidates for next year’s UNESCO/Guillermo Cano World Press Freedom Prize. This Prize was established by UNESCO’s Executive Board, in 1997, in honour of Guillermo Cano, a Colombian journalist who died in the exercise of his profession. Its purpose is to reward each year a person, organization or institution that has made a notable contribution to the defence and/or promotion…

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Fewer people believe “business behaves ethically” IBE Business Ethics Survey finds

Stuart Mitchell

A report by the Institute of Business Ethics – ‘Attitudes of the British Public to Business Ethics 2019‘ – highlights a fall in those who regard business as behaving ethically. While the majority of those asked believe business does behave very or fairly ethically, this has fallen from 62% to 57% in the last 12 months.  The same top three issues raised as concerns by the public in 2018 remain the same in 2019; tax avoidance (33%), executive pay (29%) and environmental responsibility (28%) – the latter identified as a top…

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CAP: Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hot on the heels of Christmas festivities, comes the New Year and renewed commitments to a moderate lifestyle. Marketers keen to promote weight-loss products and regimes should take care to ensure…

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