Day: 30 January 2020

National Trust outlines fresh ambition in landmark speech by Director General

Stuart Mitchell

The National Trust has unveiled one of the UK’s biggest woodland expansion and tree planting projects in an ambitious plan to become carbon net zero by 2030 as the charity celebrates its 125th anniversary. In a landmark speech to mark the milestone, the National Trust’s Director General Hilary McGrady has announced a series of new initiatives including 20 million new trees in ten years as part of the charity’s plan to step up the battle against climate change.  Locking up carbon by maintaining precious peat bogs, investing in renewable energy…

Read More

IPA disappointed with Facebook’s decision

Stuart Mitchell

The IPA has expressed its disappointment with Facebook’s decision not to ban the microtargeting of political messages on their site. Says Nigel Gwilliam, Director of Media Affairs, IPA: “Our IPA position continues to be that microtargeted online political advertising is open to abuse and has demonstrably been abused in the recent past. “Advertising technology designed for the promotion of products and services has been weaponised for political messaging. “In a democracy, political ideas need to be aired and debated in the public square. Microtargeting has the potential to subvert this,…

Read More

Compassion in World Farming calls for entrants to its 2020 Marketing and Innovation Awards

Stuart Mitchell

Compassion in World Farming is inviting companies from the Food Service and Manufacturing sectors to enter its biennial Marketing and Innovation Awards. The Awards celebrate forward thinking businesses that provide the best examples of work to improve farm animal welfare and to promote higher welfare products. The Best Innovation Award recognises a company that has developed a successful project or innovation that has delivered measurable benefits to the lives of farm animals. The Best Marketing Award recognises a company that has delivered a successful, creative and far reaching consumer marketing…

Read More

Davos session debates role of emerging markets philanthropy in delivering Sustainable Development Goals

Stuart Mitchell

Philanthropic capital and how best to deploy it for maximum social impact, was the focus of one of  Davos’ 2020 high-level meeting entitled, ‘Stakeholders for a Cohesive and Sustainable World: The Role of Philanthropy in Emerging Economies’. Discussion leaders comprised Sheikha Bodour bint Sultan bin Muhammad Al Qasimi, Founder and Chairperson of Kalimat Foundation for Children’s Empowerment; H.E. Dr Thani Ahmed Alzeyoudi, UAE Minister of Climate Change and Environment; H.E. Dr Rania Al-Mashat, Egyptian Minister of International Cooperation; David Miliband, President & CEO, International Rescue Committee; Peter Maurer, President of the International Committee of the Red…

Read More

Fortnite gamers are saving lives rather than taking them

Stuart Mitchell

Imagine if Fortnite awarded points for saving lives, rather than taking lives?  Over the past week, the International Red Cross (ICRC) has flipped the Fortnite script with the ‘Liferun’ initiative – making it possible to game for good. ‘Liferun’ is a brand-new custom creative game mode for Fortnite allowing players to act as ICRC workers and dominate the leader boards with points for good.  It was launched at PAX South 2020 (Jan 17 – 19) – one of the world’s foremost gaming congresses, where FPS streaming sensation DrLupo joined ONE_shot_GURL…

Read More