Day: 20 February 2020

Museum of Brands launches When Brands Take a Stand Exhibition

Stuart Mitchell

The Museum of Brands launches a new exhibition, When Brands Take a Stand, on 10 March 2020. The exhibition and accompanying series of talks present some of the most inspirational and debated advertising campaigns that take a stand for causes such as diversity, inclusion, environmentalism, health, wellbeing and human rights. Brands and advertising have the power to influence society. They affect the way we see ourselves and how we engage with others and the world we live in. When large brands and businesses take a stand on societal and political…

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Gerety Awards Call for Entries Campaign

Stuart Mitchell

What does a woman have to do to get onto an advertising jury? The Gerety Awards launch a call for entries campaign with a message of action to the industry as a whole. It always becomes news when an ad award show jury makes 50/50 gender parity. Despite all the talk, most jury members are still men.  As the first ad festival with an all-woman jury working to counterbalance that, the Gerety Awards decided to create an awareness campaign that would get the industry to walk the talk. Purple moustaches were…

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Serviceplan Suisse makes Surprise Magazine Street Vendors Visible with Billboard Kiosk

Stuart Mitchell

Surprise has been supporting socially disadvantaged people with a number of different measures for over 20 years. Serviceplan Suisse’s new poster campaign is designed to help draw more attention to the street vendors of Surprise magazine. Surprise, which is part of the International Network of Street Papers (INSP), offers socially disadvantaged people an opportunity to earn an income by selling the magazine. Over 400 vendors sell the magazine to readers every day. In order to help them sell more magazines, Serviceplan Suisse decided to give them an even more eye-…

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CISALI launch life saving app to find nearest defibrillator

Stuart Mitchell

Life-saving defibrillators (AEDs) are fortunately becoming increasingly widespread. The number of such locations is growing in exposed locations in cities, in companies, public buildings, hotels, etc. The number of such locations is increasing. In an emergency, their immediate localization is of crucial importance. CISALI (Citizens Save Lives Association) is an international association based in Ireland that registers manufacturer-independent and device-neutral defibrillator sites. The global association has a contact person in each country who deals with country-specific issues and questions. It is in our and your interest to travel in a…

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Bonds launches new Pride range via Leo Burnett

Stuart Mitchell

To support the release of its new Pride range, Bonds has created OUT NOW, an idea that celebrates the coming out stories of queer Australians – turning a common fashion phrase into an expression of pride. Created by Leo Burnett, OUT NOW features the amount of time these Aussies have been living out and proud – from 6 months to 55 years – to support everyone in the LGBTQIA+ community. As part of the project, Bonds is a proud supporting partner of Minus18, champions for LGBTQIA+ youth Australia wide. The partnership…

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