Day: 6 January 2021

Cricket stars help WaterAid Bring Water to people in India so they can defend themselves against Covid-19

Stuart Mitchell

As Delhi grapples with its third wave of Covid-19, cricket stars old and new, including Hashim Amla, Rory Burns, Morne Morkel, Ian Bell, Veda Krishnamurthy and WV Raman, are uniting in support of WaterAid’s call to help bring clean water to millions of people in India, so they can better defend themselves against the spread of disease. Frequent handwashing with soap reduces the spread of coronaviruses (flu-like illnesses) by around a third (36%)[i], yet only 1 in 4 households in India have clean water, putting families on the back foot when…

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A Diamond Cut At An Angle Of 24.4° Sparkles Brightest. As Does The Gerety Rebrand And Its 2021 Jury!

Stuart Mitchell

Gerety announces a brand refresh and new website with its 2021 jury which includes some of the world’s most respected advertising and marketing leaders. The new look comes from London-based brand story-telling studio, Here.We.Go. Its founder, Louise Sloper, says, “It has been a pleasure to work on this change-making brand. As a jury member of the inaugural Gerety Awards myself, its mission to level-up the voices of many incredible female creatives was something we were keen to highlight in the brand refresh. We have worked on the UX and visual…

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Unilever makes progress on its sustainable packaging goals

Stuart Mitchell

Unilever, owner of brands including Dove, Seventh Generation and Magnum, continues to make progress towards its ambitious commitments for a waste-free world, despite the challenging environment created by Covid-19. Unilever’s commitments remain unchanged and the company has significantly stepped up its use of recycled plastic. Last year, Unilever became the first major consumer goods company to commit to an absolute plastic reduction across its portfolio. By 2025, the company confirmed it will halve its use of virgin plastic by reducing its use of plastic packaging by more than 100,000 tonnes…

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CAP – The Best Guide to Objective vs Subjective Claims in the Universe

Stuart Mitchell

The ASA/CAP have released a post called: The Best Guide to Objective vs Subjective Claims in the Universe. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Every marketer wants to promote what they’re selling in the best possible light. But whether you’re claiming your carpet cleaner is chemical-free, or that you’re the highest-rated hairdresser in Huddersfield, it’s important your claims are grounded in reality,…

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CareTech Charitable Foundation and Hallmark Care Homes Foundation partner with The Open University to launch life-changing scholarships for young carers

Stuart Mitchell

CareTech Charitable Foundation and Hallmark Care Homes Foundation have joined forces with The Open University (OU) to help fund the Carers Scholarships Fund – a unique initiative which supports unpaid carers by providing access to free OU education and wraparound careers support. As the first of its kind in the UK, the OU Fund will provide the equivalent of 50 undergraduate and postgraduate full fee-waiver scholarships a year to unpaid carers who so often miss out on higher education. The CareTech Foundation, who signed on as the first corporate partner…

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