Doctor Who is currently quite well marketed to both sexes and I would like to think a female Doctor will not change that, but I am interested to see how they will move forward. Equality and diversity in television is as important as diversity and equality in in Marketing. The BBC took a big, and risky step with the first female Doctor, and it will be interesting to see how they move forward with the marketing, but I am hoping they continue to push it forward to everyone and don’t panic and start to market more to males, who may be more vocal about the issues they perceive with a female doctor. Interesting times ahead and I will be watching the marketing closely to see how they move forward with both a new Doctor and a new showrunner in Chris Chibnall.
Trump’s Transgender Military Ban
Equality and Diversity are on my mind also for a less fun reason than Doctor Who. This week President Trump fired off a number of tweets stating that trans people will no longer be able to serve in the US Military. For me, this is such a backwards step it’s so sad to see a great country like the US go backwards. One of the President’s reasons for this ban on trans people was the alleged cost of treatment. To put that in context the cost of medicine, a 2016 study by the RAND Corporation found that the Department of Defense’s overall health care costs might rise “between 0.005% to 0.017%” following integration of transgender service members. (The Washington Post adds that the military actually spends five times as much on Viagra as it does on transgender medical costs.). Or to put it into another context, the extra cost of security and travel the US taxpayer pays for approximately 4 trips to Mar A Lago by the President. Here at EMN we covered so many of the great marketing campaigns which were run in June for Pride Month and it saddens me so much that after feeling we had come so far, the leader of the free world takes such a step backwards. Equality and diversity are important and should be open in any workplace to everyone. Doing anything else is a step backwards.
One of the things that is often overlooked in ethical marketing is the importance of both diversity and equality, these should be present both in the companies and in the marketing materials. Ethical Marketing, for me, is doing things right, marketing things in a way which is ethically sound and a large part of that involves diversity and equality, but there are some people who write it off as political correctness. It isn’t. It is not political correctness to feel everyone should be treated the same regardless of their beliefs, orientation or gender, it’s just human decency, kindness and ethically the right thing to do.
The view in this blog are solely those of the author and not necessarily those of Ethical Marketing News