The Standard was developed by a trailblazing group of industry employers. It is the first apprenticeship scheme of its kind to be specifically designed by the industry for the industry that can be funded by agencies through their Apprenticeship Levy and incorporated into their new starter programmes. Agencies were briefed on how they can adopt this Standard into their recruitment and retention strategies at an IPA event.
The 18-month Level 3 Apprenticeship is designed to fit around the new recruits’ day jobs and incorporates the IPA’s award-winning Foundation Certificate, and much more to provide them with a comprehensive understanding of the industry.
Agencies involved in creating the standard are: 360i, Across The Pond, AMV BBDO, Bray Leino, BBJ&K, Elvis, FCB Inferno, Generation Media, Goodstuff, GreenHouse,Group M, Hunterlodge, J.Walter Thompson, Karmarama, Leo Burnett, Manning Gottlieb OMD, MBA, MediaCom North, mcgarrybowen, Mindshare, Momentum, M/Six, Mullen Lowe Group, Omnicom Media Group, PHD Media, Posterscope MKTG PSI, Publicis Media, RAPP, The & Partnership, Total Media, VCCP Media. The Group is being supported by the IPA and by Creative Pioneers’ partner Arch Apprentices.
Says Rob Hunter, Founder and CEO, Hunterlodge and Chair of the trailblazer group of employers: “Our incredible group of agency trailblazers have worked tirelessly to develop this Standard. Having been created by those already in the industry, the content is tailor-made to meet our business needs and will provide an invaluable resource for all agencies to ensure their new starters hit the ground running. Let’s make this Standard so well renowned that people from every walk of life strive to join our industry.”
Says Ben Rowland, Co-Founder, Arch Apprentices: “We are so excited about the launch of this new apprenticeship programme, designed by and for the advertising industry. This Standard is the one that will really allow the industry to embrace apprenticeships at scale and with momentum. We look forward to working with agencies and continuing our collaboration with the IPA to make this something truly special for the UK ad industry.”
The Standard forms part of the Creative Pioneers 2 Apprenticeship portfolio.