In March, AIA entered a multi-year agreement for David Beckham to become the Company’s Global Ambassador. In this newly created role Beckham will be present at a number of AIA’s most important community and business activities to personify and demonstrate the benefits and the importance of maintaining a healthy lifestyle. These will include events for our customers, agents, partners, employees and the broader community.
Danny Searle, chief creative officer, BBDO Asia, said: “I love working for clients who set out to change the game. And with AIA stating their intention to change insurance from being something that’s there to protect you when you’re sick, to being there to make your life better every day, is a huge change. Oh and, having the huge talent of David and Wally to work with, well that was a real bonus.”