The CIPR’s #AIinPR Panel has published the first in a series of skills guides to help professionals understand the impact of artificial intelligence on public relations.
An introduction to AI in PR (PDF) – written by Jean Valin Hon FCIPR – explores the threats and opportunities for AI in PR and features examples of successful AI applications.
The seven-page guide is the first resource from the CIPR’s new #AIinPR Primer series – a collection of guides designed to equip practitioners with a fundamental understanding of the implications of AI for PR.
The Panel will publish subsequent skills guides later in the month, on AI and data ethics and AI and data ethics – consequences for PR, both by Ben Verinder Found.Chart.PR, FCIPR. Skills guides on internal communications, media, and workflow will follow over the remainder of the year.
It’s too early to identify best practice for AI communication. Practitioners need to step up and take personal responsibility for their own learning and development. The skills guides from the #AIinPR panel are a good start. My thanks to the panel members for their work.
Stephen Waddington Chart.PR, Hon FCIPR, Managing Director, Metia, Visiting Professor at Newcastle University, CIPR Artificial Intelligence Panel Chair