AT&T and Reese Witherspoon’s Hello Sunshine Announce Launch of VOD Channel Spotlighting Female Creators and Their Stories

AT&T and Hello Sunshine is debuting 2 new female-driven series on DIRECTV, DIRECTV NOW and U-Verse with the launch of the Hello Sunshine Video On Demand (VOD) channel. Hello Sunshine produces engaging and distinctive new narratives with women at the center.

The VOD channel will premiere 2 female-driven original series:

  • Witherspoon’s first unscripted series, “Shine On with Reese,” premiering July 17.
  • The Home Edit’s “Master the Mess,” premiering Sept. 4.

Viewers can also watch curated original content including short-form and library film titles. Go to att.com/hellosunshine for a sneak peek at what’s to come.

Hello Sunshine was launched in November 2016 by Reese Witherspoon in partnership with The Chernin Group and AT&T’s Otter Media portfolio.

“AT&T was one of our first partners in the quest to bring female-centric storytelling to the forefront and we are especially proud of how these original series push that mission ahead,” said Sarah Harden, CEO, Hello Sunshine. “We’re looking forward to working with AT&T to develop more opportunities for women to see themselves and their stories reflected in entertainment.”

To watch, search “Hello Sunshine” on DIRECTV NOW, go to channel 1112 on DIRECTV or channel 1530 on U-verse. New DIRECTV NOW subscribers can get their first 3 months for $10 a month with the promo code SUNSHINE3 – go to att.com/hellosunshine to learn more and sign up.

“Providing an empowering platform for diverse voices is a priority for us,” said Valerie Vargas, senior vice president – Advertising and Creative Services, AT&T. “Our work with Hello Sunshine gives stories about women the spotlight they deserve, which inspires our viewers and drives authentic conversation.”

“Shine On with Reese” – debuts July 17

Witherspoon’s first unscripted series celebrates the stories of extraordinary women who have created their own unique paths to success. Watch as she uncovers what inspires, motivates and gives joy to each of these trailblazers, and hear their perspectives on ambition, work, family and hopes for the future.

“I am thrilled to have such like-minded, creative collaborators at AT&T to help Hello Sunshine pursue our mission of elevating and showcasing the voices of women that we have such admiration and respect for,” said Witherspoon. “I am so excited for the world to experience the stories from our partnership with AT&T, which are set to be equal parts entertaining, inspiring, thought-provoking and unabashedly real.”

Viewers can look forward to weekly episodes with:

  • Dolly Parton (singer/songwriter)
  • Ava DuVernay (filmmaker/producer)
  • Pink (singer/songwriter/performer)
  • Cleo Wade (poet) and Elaine Welteroth (journalist)
  • Candace Nelson (Sprinkles founder) and Sara Blakely (Spanx founder)
  • Glennon Doyle (author/activist) and Abby Wambach (athlete/author)
  • America Ferrara (actress/activist)
  • Kacey Musgraves (singer/songwriter)
  • Simone Askew (First Captain, USMA at West Point) and cadets

“’Shine On with Reese’ is about experiencing with Reese the stories of exceptional artists, entrepreneurs and leaders who happen to be women, and reveals how their personal journeys are unique yet relatable,” said Charlotte Koh, head of Digital Media and Programming, Hello Sunshine. “It epitomizes our goal of telling unexpected stories from interesting women’s perspectives.”

“Shine On with Reese” will premiere on DIRECTV, DIRECTV NOW and U-Verse via the Hello Sunshine VOD channel Tuesday, July 17. Viewers can go to att.com/hellosunshine for a sneak peek at the first episode.

“Master the Mess” series from The Home Edit – debuts Sept. 4

Decluttering gurus Clea Shearer and Joanna Teplin are The Home Edit, a Nashville-based business that blends functionality with their signature clean aesthetic. In a series that blends comedy with organization, we’ll see The Home Edit tackle the pantries, closets, bathrooms and laundry rooms of families who are about to experience a transformation in their lives. Shearer and Teplin are intelligent, funny and charmingly self-deprecating problem-solvers who make life better for each client in surprising ways. For more information on The Home Edit, go to www.thehomeedit.com, Twitter and Instagram.

AT&T Hello Sunshine Filmmaker Lab – July 30-Aug. 6

AT&T and Hello Sunshine collaborate with Dreaming Tree Foundation (Fresh Films LLC) to create an unforgettable opportunity for the next generation of female storytellers to attend a summer filmmaker lab in Los Angeles. The custom program will host 20 girls for an eight-day immersive program where they will work with industry experts – and Reese herself – to create content for the Hello Sunshine VOD channel.

Links

https://www.att.com/

https://hello-sunshine.com/

https://www.directvnow.com/

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