Avon is the company that created a movement for women 134 years ago – giving women the opportunity to earn an independent income 34 years before they had the right to vote. In keeping with the company’s mission-driven focus, and in celebration of International Women’s Day, Avon is proud to announce their official partnership with The National Domestic Violence Hotline (The Hotline) as both come together to applaud women’s power to make a positive and beautiful impact on the world. The Hotline is the only national service organization that provides round-the-clock compassionate support, lifesaving resources, safety planning and information to anyone affected by relationship abuse.
To support their partnership with The Hotline, Avon is debuting the Purple Peace Charms of Strength Necklace. The necklace is inspired by the stories of victims and survivors of domestic abuse with charms symbolizing hope, happiness, balance, peace and clarity of mind. The necklace packaging includes helpful tips on how to support a friend who is experiencing abuse. Avon is contributing 15% of the sales of all Avon Purple Peace products, up to $200,000 per year, to The National Domestic Violence Hotline.
“At Avon, beauty is more than skin deep,” said Laurie Ann Goldman, Chief Executive Officer, New Avon LLC. “Our mission is to celebrate women’s power to make a positive and beautiful impact on the world. This International Women’s Day, we’re using our voice for a cause that supports healthy, positive lifestyles. The Avon Nation is all about celebrating each other and our achievements in business and in life, inviting others to join us, and committing to be a force for good.”
“We are so thrilled to have the support of Avon and their community to spread the message of the importance of healthy relationships,” said Katie-Ray Jones, Chief Executive Officer, The National Domestic Violence Hotline.
Avon previously partnered with the Avon Foundation for Women, The National Domestic Violence Hotline and financial expert Suze Orman to produce a video series featuring empowering stories of women overcoming domestic violence – including one of the least discussed forms of abuse, financial abuse. Women Breaking Free: Stories of Strength from Survivors of Domestic Violence available on debuted on TheHotline.org October of 2018 during National Domestic Violence Awareness Month. The seven-part series was designed to raise awareness of the signs of financial abuse for both victims, as well as friends and family members of victims, and to provide tips to overcome it.
The videos are hosted by Suze Orman, two-time Emmy Award-winning television host, author and motivational speaker. The women, who come from all walks of life, courageously shared intimate details of abuse they endured by husbands or boyfriends. The series showcases Orman’s expert advice and insights that will help all women become strong, smart and secure.
“The time has come for women to stand in their power, know who they are, and never ever have to be at the hands of an abuser,” said Suze Orman. “I am happy to lend my voice to Avon and The National Domestic Violence Hotline to help inspire women to take positive steps forward in financial and physical security.”