Just in time for National Lipstick Day (July 29), New Avon, LLC is introducing the Kiss Breast Cancer Goodbye campaign in partnership with the American Cancer Society Making Strides Against Breast Cancer. According to the American Cancer Society, approximately 1 in 8 women will be diagnosed with breast cancer in her lifetime and 70% of cases are treatable when detected early. To build breast health awareness, Avon is encouraging supporters to put on their lipstick, blow a kiss on their social media feeds, tag 8 friends and use the hashtags #KissBreastCancerGoodbye and #AvonMakingStrides.
The campaign will debut at Avon RepFest, an annual three-day gathering of thousands of Avon Representatives, held this year in Columbus, Ohio. Attendees will start the chain of kisses on social media, and will be encouraged to leave their lip print on a massive wall of kisses at the Greater Columbus Convention Center.
The Avon Kiss Breast Cancer Goodbye campaign will serve as a lead up to the company’s Breast Cancer Awareness Month activities in October, which also includes its national presenting sponsorship of the American Cancer Society Making Strides Against Breast Cancer, the nation’s largest network of fundraising events for breast cancer.
In addition, Avon will donate 15% of the price of their best-selling Avon True Color Nourishing Lipstick purchased throughout October to American Cancer Society’s breast health programs that benefit women throughout the year.
“As the company for women, we are proud of our strong purpose-driven mission to improve the lives of women – and this includes our long-term commitment to the fight against breast cancer. Since 1992, the Avon Breast Cancer Crusade has contributed more than $800M globally to breast cancer causes, educated 180 million about breast health, and funded breast health screenings for nearly 20 million women,” said Debbie Coffey, Vice President of Communications and Social Impact for New Avon, LLC. “The Avon Breast Health Promise aims to ensure every woman, every day, is breast health aware – because we know that early detection saves lives. We hope the Kiss Breast Cancer Goodbye campaign will inspire more women to take charge of their own breast health.”
“The American Cancer Society is dedicated to providing women with the information, answers and hope they need to protect themselves and loved ones,” said Sharon Byers, Chief Development and Marketing Officer, American Cancer Society. “We are thrilled to partner with Avon and their Representatives to spread awareness and education to women everywhere.”
To learn more about early detection of breast cancer, visit: www.cancer.org/cancer/breast-cancer.html
To join Team Avon at a Making Strides Against Breast Cancer walk near you, visit: www.makingstrideswalk.org/teamavon
Avon True Color Nourishing Lipsticks are available for $8 each exclusively through Avon Representatives or online at www.avon.com. The lipstick is available in ten shades and packed with healthy, hydrating Jojoba Oil and Vitamin E.
*15% of the price of Pink Ribbon fundraising products purchased, up to $750,000 per year, will be contributed to the American Cancer Society, as part of Avon’s $1.25 million annual donation to the American Cancer Society’s breast health programs. The American Cancer Society does not endorse any product or service.