Beerbower Advertising & Marketing (BAM), a women-led company founded by Kaci Beerbower and based in Austin, Texas, has set forth a mission to help empower all women to do something great, particularly those who are in developing countries. To meet this object and work for social good, BAM has made the commitment to donate five percent of all its proceeds to Kiva, a microfinance nonprofit.
Kiva, an international nonprofit founded in 2005 in San Francisco, is expanding financial access for underserved communities by crowdfunding and unlocking capital. Through microfinance projects, Kiva notes, “students can pay for tuition, women can start businesses, farmers are able to invest in equipment and families can afford needed emergency care.”
“I’m really pleased to be able to help support such a good cause, particularly helping other women have the capital to launch their own businesses,” says Beerbower. “I think it’s important that businesses are able to give back to their communities and support causes that are meaningful to them.”
One of the projects BAM is launching in support of this social good initiative is a managed web service called stratEDGE App, which uses predictive analytics to improve advertising campaign performance and return on ad spend. BAM is now accepting beta testers, free of cost, for those who are currently running ads on Google and Twitter. Those who are interested may sign up on BAM’s website.
The stratEDGE App will use data visualization and predictive analytics to provide in-depth campaign analysis across the Facebook, Google Ads, Instagram, and Twitter advertising platforms to help identify areas of improvement to increase return on ad spend. The goal is to help simplify and reduce the amount of time that digital advertisers and marketers spend on cross-analyzing the performance of their different online advertising campaigns by allowing them to do it in one place.
In addition to beta testers, BAM is also seeking more investors to help develop the Facebook and Instagram reporting functions for stratEDGE App. For more information about the app, as well as beta testing and funding opportunities, visit stratEDGE App‘s website.