Bookworms throughout Alabama took advantage of Books-A-Million’s inaugural Penny-A-Page Sale! With over 35,000 books sold during the Penny-A-Page promotion on August 1, guests had a one-time opportunity to save big by purchasing a book of their choice for only one penny per page. Over one million people were reached on social media creating a shareable campaign that retailers often try to replicate. Due to the success of Penny-A-Page, Books-A-Million retail stores experienced traffic like rarely seen before.
“We can’t thank our customers enough for celebrating this Penny-A-Page promotion,” said Scott Kappler, chief marketing officer for Books-A-Million. “It was wonderful to see the excitement that this sale created. Books-A-Million is a company that is passionate about books, and we were absolutely blown away to see how thousands of people got excited about books also.”
Many Books-A-Million customers not only left with books bought at incredible prices, but also with lasting memories to cherish. Stores saw guests “pay it forward” by covering the costs of the person behind them in line. Friendships were made while waiting in line as well, including an invitation to an engaged couple’s upcoming wedding.
While literary lovers were able to select any book of their choice, there were several different titles, authors and genres that stood out across the crowd:
The best deal of the day was the purchase of “Manual of Peritoneal Dialysis: Practical Procedures for Medical and Nursing Staff” by G. a. Coles. The nursing manual retails for $159, but one customer got the ultimate deal during Penny-A-Page with a total of $10. Other great finds included coffee table books, Bibles, test preparations and role playing games.
Top Five Authors
The authors with the most book sales during Penny-A-Page included Stephen King, Joanna Gaines, James Patterson, Michael Crichton and Nora Roberts.
Top Five Nonfiction
Favorite nonfiction books purchased include “Magnolia Table: A Collection of Recipes for Gathering” by Joanna Gaines; “Girl, Wash Your Face: Stop Believing the Lies about Who You Are So You Can Become Who You Were Meant to Be” by Rachel Hollis; “the sun and her flowers” by Rupi Kaur; “Milk and Honey” by Rupi Kaur; and “Barracoon: The Story of the Last ‘Black Cargo’” by Zora Neale Hurston.
Top Five Fiction
Top five fiction picks include “The Outsider” by Stephen King; “The President Is Missing” by James Patterson and Bill Clinton; “Jurassic Park” by Michael Crichton; “All We Ever Wanted” by Emily Giffin; and “Crazy Rich Asians” by Kevin Kwan.
Top Five Cookbooks
The Penny-A-Page participants who love to cook indulged in discounted cookbooks, including “Magnolia Table: A Collection of Recipes for Gathering” by Joanna Gaines; “The Pioneer Woman Cooks” series by Ree Drummond; “The Food Lab: Better Home Cooking Through Science” by J. Kenji Lopez-Alt; “Frank Stitt’s Southern Table: Recipes and Gracious Traditions from Highlands Bar and Grill” by Frank Sitts; and “Larousse Gastronomique: The World’s Greatest Culinary Encyclopedia” by Librairie Larousse.