How well do you know your best friend? What’s their favorite snack on a road trip? What musician are they most likely to play in the vehicle? And what if answering these questions could keep your best friend safe on the road?
That’s the case with “Brake It Down,” the national safe driving campaign from DoSomething.org and Chevrolet! Thousands of young people will take the “Brake It Down” quiz about their friends’ on-the-road habits. Based on their answers, quiz-takers will receive customized tips to share with friends and keep them safe as a driver, passenger, or pedestrian.
“Traffic crashes are a leading cause of death for young people in the US. No surprise, research shows that warnings from parents and scare tactics from ads are not enough,” says Aria Finger, CEO and Chief Old Person of DoSomething.org. “Know what works? Peer-to-peer intervention! That’s why we’re thrilled to partner with Chevrolet on ‘Brake It Down.’ This campaign engages young people to be part of the solution instead of talking down to them.”
“Brake It Down” features David Mazouz, best known for playing young Bruce Wayne on FOX’s Gotham, who stars in the campaign’s hysterical (and important!) PSA.
“‘Brake It Down’ is an awesome campaign, and filming the PSA was so much fun,” Mazouz says. “This is such a cool, easy way to keep friends safe on the road. I’m so excited for the campaign to launch, and I’m definitely sharing the quiz with my friends.”
By texting BRAKE to 38383, young people can take the quiz and “Brake It Down” for their friends between June 15 and September 15. By sharing anti-speeding tactics with friends, they’ll keep friends safe *and* enter to win a $5,000 scholarship from DoSomething and Chevrolet. (Talk about a win-win!)
“We are always looking for ways to help drivers, especially young drivers, stay safe on the road,” said Paul Edwards, U.S. vice president of Chevrolet Marketing. “We’re proud to partner with Dosomething.org to encourage peer-to-peer conversations about good driving behaviors.”