Coolibar, is DETERMINED to change skin cancer and melanoma statistics. On Monday, May 7th, Coolibar revealed a limited-edition t-shirt in support of their mission to keep the world safe from sun damage. Proceeds from the sale of this commemorative t-shirt, inspired by a 10-year-old child whose brother was diagnosed with a rare form of pediatric cancer, will go directly to the Melanoma Research Foundation in support of research, education and advocacy. This shirt represents the love, courage, fight and commitment shared by everyone who is impacted by the far-reaching diagnosis of melanoma.
To heighten awareness, Coolibar launched This is Brave, a campaign depicting the real-life stories of skin cancer and melanoma warriors including Norah O’Donnell, Brian McKenna, Janet KJ103, and Bethany Greenway. Determined to spread the message to prevent skin cancer through early detection and education, each journey brings this immoderate disease to life in the author’s own words with captivating photos.
Encompassing hope, perseverance, and advocacy, This is Brave is designed to invoke thought and prompt readers to take action, as skin cancer does not discriminate against race, age or gender and no one is exempt from this terrible disease.
Kendra Reichenau, Coolibar CEO, voices the call to action, “One in five Americans will develop skin cancer in their lifetime and we are determined to change this statistic. Partnering with the Melanoma Research Foundation and being a part of this close-knit community of warriors, families and advocates fuels our passion to provide the best sun protection clothing options available. We challenge you to join us in the fight against skin cancer.”
Join Coolibar in the fight by supporting the Melanoma Research Foundation with your limited-edition shirt purchase available online May 7th. Feel good wearing UPF 50+ sun coverage in support of a great cause.