Ahead of World AIDS Day 2019, Cameo, a platform enabling consumers to purchase personalized videos from their favorite pop culture personalities, today announced a partnership with (RED) to fight AIDS in support of the fifth (RED) Shopathon campaign. Participating talent will donate a percentage of the proceeds from Cameo requests fulfilled between now through December 15 to (RED)’s efforts to end AIDS, with Cameo making additional donations for every (RED) Cameo booking.
Special (RED) talent joining the Cameo Fameo for the campaign includes Bobby Berk, design & lifestyle expert and member of Netflix’s ‘Queer Eye’; Billy Porter, Dyllón Burnside and Ryan Jamaal Swain from ‘Pose’; and (STARZ)RED Cameo bundle featuring La La Anthony and Larenz Tate from ‘POWER’ and Caitriona Balfe from ‘Outlander.’
More than 300 of the personalities on the Cameo platform have also agreed to participate, including Lance Bass, Carson Kressley, Chris Harrison and Ceelo Green.
A (RED) icon live on the Cameo homepage now and throughout the campaign directs fans to a landing page where they can find a list of talent participating in the (RED) activation, as well as the donation amount charged by each athlete, musician, media personality or influencer. Fees are set by the talent and range from $5 to $2,500.
Users wishing to purchase a Cameo simply select their preferred talent and fill out a request form with general instructions (eg “Please wish my friend Kris a Merry Christmas!”). The completed video arrives in the purchaser’s inbox a few days later, with a personalized message addressing the recipient by name in the talent’s own words and personality. The sender can share the video with the recipient immediately to coincide with birthdays, holidays or other events associated with the message.
“Many of the 20,000+ members of our talent roster donate their Cameo fees to charity. This partnership with (RED) offers a great opportunity for them to use the Cameo platform to contribute to building a world without AIDS,” said Cameo CEO Steven Galanis. “Every Cameo fulfilled through this campaign will have twice the impact: as a one-of-a-kind gift that connects the recipient directly with his or her favorite VIP, and as a vehicle for raising funds to save lives.”
The Cameo landing page for the (RED) Shopathon is https://www.cameo.com/c/red