Cancer Treatment Centers of America® (CTCA), a national network of comprehensive cancer care hospitals and outpatient care centers, and Foundation Medicine, a leading molecular insights company that recently received FDA approval for its FoundationOne CDx™ genomic test, today announced the launch of a collaborative educational campaign designed to heighten awareness of the promise of precision medicine and the role that advanced genomic testing plays in helping identify treatments best suited for individual patients. CTCA® is an early adopter of FoundationOne CDx which became commercially available in March, and is:
- The first and only FDA-approved broad companion diagnostic test with Medicare coverage for qualifying patients across all solid tumors;
- A comprehensive genomic profiling (CGP) test that helps inform targeted and immunotherapy decisions, with insights specific to each patient’s cancer;
- A tool for physicians to identify opportunities for patients to participate in therapeutic clinical trials; and,
- An FDA-approved platform for biopharma companies developing precision therapeutics.
“Precision medicine, and the move to a more personalized, targeted approach to cancer care, is becoming more ubiquitous over time,” said Vincent Miller, MD, Chief Medical Officer for Foundation Medicine. “It’s essential that every stakeholder in a patient’s care plan—physician, patient and care team—is knowledgeable about the benefits of genomic profiling, and that they can take this approach at the time of diagnosis of advanced disease. We applaud the leadership of CTCA in this area and we’re delighted to collaborate with them on this important educational initiative.”
The campaign launched by CTCA and Foundation Medicine includes specific patient case studies designed to educate the medical community on how CTCA has used Foundation Medicine genomic profiling to help inform treatment plans. The video case studies were produced by the New York Times’ T-Brand Studio, and will be distributed through the New York Times website and in various digital and social media initiatives.