McCann Worldgroup Research Reveals Global Brands More Powerful than Politicians & Public Institutions

People around the world report an increasing preference for local culture and perspectives along with a rising distrust of global institutions and information sources, including social media, according to “The Truth About Global Brands 2: Powered by the Streets,” a study conducted in 29 countries. The research, by McCann Worldgroup’s Truth Central global intelligence unit, reveals surprisingly that positive attitudes towards global brands have remained high, with consumers believing that global brands can play a valuable role in contributing to local cultures. McCann Worldgroup Truth Central launched its initial study,…

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Working Together Towards Positive Employee Mental Health and Wellbeing

Last week, the Consumer Goods Forum (CGF), Global Business Group on Health (GBGH), and Global Chief Medical Officer Network (GCMON) joined forces to respond to the need for increased awareness around issues of mental health in the workplace and the key role that employers can play in the lives of employees with mental, emotional, and behavioural disorders. Tackling issues around mental health and wellbeing is no small task. Strengthening collaborations between stakeholders to share knowledge and take joint action towards promoting positive mental health and wellbeing is essential to addressing…

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UNESCO Highlights the Ethical Dimensions of Artificial Intelligence at the WSIS Forum 2019

If we are to make the most of the possibilities offered by AI to the world, we must ensure that it serves humanity, with respect for human rights and human dignity, as well as our environment and ecosystems. Today, no global ethical framework or principles for AI developments and applications exist. UNESCO is a unique universal forum with over twenty years of experience in developing international instruments related to bioethics and the ethics of science and technology. It has the responsibility to lead an interdisciplinary, pluralistic, universal, and enlightened debate, in this regard,…

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Celebrating progress one year on from historic Commonwealth commitment to halve malaria by 2023

Leaders from governments, civil society, the private sector and multilateral organisationswill today gather at the Commonwealth Malaria Commitment event at the Science Museum in London to mark the first anniversary of the 2018 landmark CHOGM commitment to halve malaria across the Commonwealth by 2023. Taking place on the eve of World Malaria Day and during a week of official celebrations for the 70th anniversary of the Commonwealth, the event will showcase the Commonwealth at its best; tackling one of the biggest global health threats of our time, which disproportionately impacts…

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Apple, Conservation International and Colombian Communities Partner to Protect Earth’s Carbon-Trapping Coastal Trees

The roots of a mangrove tree are like veins. They rise up and plunge down into the salty waters of Cispatá Bay in Córdoba, Colombia, along the coast of the Caribbean Sea, sprawling in every direction. A series of channels have formed an arterial highway connecting to the Sinú River, providing single-lane access into and out of the mangroves where fishermen and loggers begin their day’s work. “Right now we have a lot of people working on opening channels to keep the water flowing,” says Luis Roberto Canchila Avila, president…

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