ASA and CAP issue guidance to Chiropractors

With the assistance of the General Chiropractic Council (GCC), the ASA and CAP have sent a joint letter to all registered Chiropractors to advise them about some newly published guidance that looks at how chiropractors can ensure that the advertising of their services adheres to the rules in the Advertising Code.    The ASA guidance was developed partly in response to a request from representative chiropractic bodies to review new evidence in relation to the multi modal therapies commonly used by chiropractors to treat sciatica, sports injuries and whiplash. The guidance examines…

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A Guide to the CAP/ASA

The following is from the ASA/CAP website and I felt may be of interest to some people: The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable. About the ASA We’re passionate…

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Guest Post by Space City Productions: Scope feel advertising is not inclusive enough

This is a guest post from Space City Productions where they have spoken to Scope about their feeling that advertising is not inclusive enough and is proving costly for businesses, with billions of pounds not exploited. Just 0.06% of all actors represented in advertising are disabled, despite a fifth of the UK population having a disability of some kind. Given the lack of representation on and off screen, those who are impaired by disability have ensured the plight has been accentuated by idiosyncratic advertising – which is paradoxically perpetuating the…

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CAP Launch article on Getting it right on mental health in Advertising

The Committees of Advertising Practice (CAP) have released an article on their website which deals with Advertisers getting it right with regards to mental health. Please have a look at the ASA site if this is of interest. The article is below: Mental health problems affect approximately 1 in 4 people in the UK every year, and advertisers have a responsibility to make sure their ads don’t have an adverse impact on those affected or on society more generally.  The CAP Code contains a number of rules that can help advertisers…

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Australia and Australian Brands support Historic Equal Marriage Vote

Many brands in Australia are celebrating the result of the historic Marriage Equality postal vote which was revealed 61.6% of those who voted supported a change to the law to allow gay couples the right to get married.  Many brands shied away from taking a side, but many like Coca Cola and Starbucks were vocal in their support. Here are some of the celebrations from Australian Brands: The answer is YES #SSM2017 A post shared by Coca-Cola Australia (@cocacolaau) on Nov 14, 2017 at 3:09pm PST 🌈🌈🌈🌈 A post shared…

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