Unilever Explores Science against stereotyping

Academics at University College London (UCL) have conducted an unprecedented experiment to attempt to disrupt the way leaders in advertising think about their consumer audiences, giving them a fresh view of how to commission creative ideas that advance progressive, inclusive and unstereotypical portrayals of people.   The project – part of Unilever’s Unstereotype initiative – explored whether DNA analysis, aimed at giving participants a greater insight into their origins, coupled with a workshop on behavioural change, could help to broaden the way people see themselves and the world around them.…

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CAP and BCAP consultations: public sector equality duty

CAP and BCAP are consulting on changes to their rules on offence, rolling papers and sanitary protection products. The last wholesale review of the CAP and BCAP Codes was completed in 2010, before the Equality Act 2010 came into force. CAP and BCAP therefore considered that in light of the public sector equality duty contained in the Act, to which CAP and BCAP consider they are subject, it would be appropriate to examine whether the Codes are consistent in the protections they provide to those sharing any of the protected…

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The Industry Panels that help the ASA and CAP in their regulatory decision making

The ASA and CAP often need to make decisions in areas that are very complex and in exceptional cases we may need to take a view from industry experts to ensure our recommendations and decisions accurately reflect the realities faced by the industry we regulate.  The advertising industry is central to the success of the self-regulatory system and as part of that, the ASA and CAP receive valuable support from three industry Panels.  These Panels bring together a mix of industry experts who volunteer their time to give advice on…

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Unilever CEO – Marketing has a titanic trust problem

Alan Jope has been CEO of Unilever since May 2019, and was formerly President of their Beauty & Personal Care division. Alan has written a piece on what he feels are the issues with Marketing and trust, please dfeel free to read it on the Unilever site here or I have copied below, but the text is (c) Unilever. At Unilever, our purpose is to make sustainable living commonplace. We believe in being a business which takes a stand, and acts, on the big social and environmental issues facing the…

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18 New sites join UNESCO’s World Network of Biosphere Reserves

UNESCO’s Man and the Biosphere (MAB) programme today added 18 new sites in 12 countries to the World Network of Biosphere Reserves, which now numbers 701 biosphere reserves in 124 countries around the globe. The International Co-ordinating Council of UNESCO’s Man and the Biosphere Programme (MAB-ICC) meeting in Paris from 17 to 21 June approved these additions along with the extension of eight existing biosphere reserves, which in most cases also led to a change in their official names. The Kingdom of Eswatini joins the MAB Network this year with…

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