P&G Claim Ariel & Lenor’s ‘Long Live Fashion Formula’ Quadruples Life of Clothes

An announcement from Procter & Gamble’s leading brands, Ariel and Lenor, have claimed its ‘Long Live Fashion Formula’ could extend the life of clothes by four times, keeping them looking new for longer. By switching from a powder to liquid or single-unit-dose format like Ariel pods, adding a Fabric Conditioner, such as Lenor, and washing on a cold and quick cycle, consumers can quadruple the life of their clothes. Extending the life of one in five garments in Europe by just 10% per year would save enough carbon to power…

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New Analysis Shows That Quality Journalism is Winning the War on Attention

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment.  Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium digital inventory (comprising digital inventory across all WMG brands) in 2017* outperforms all of Moat’s benchmarks by between 16% and 73%. In addition, when looking at the quality of engagement delivered by WMG brands the…

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Medical charities collaborate to ensure research results are shared

23 members of the Association of Medical Research Charities (AMRC) are working in collaboration to develop and launch a joint publication platform, AMRC Open Research.  By removing traditional barriers and delays to publication, the new platform will help the charities maximise the value of the donations they receive by making it possible for every output from the research they fund to be rapidly and openly shared. The AMRC Open Research will use services developed by F1000 and a publication process first used on F1000Research. This process has since been adopted…

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How to Take Control of Your Facebook

You’ve been hearing a lot about Facebook lately and how your data is being used. While this information can sometimes be confusing and technical, it’s important to know that you are in control of your Facebook, what you see, what you share, and what people see about you. There are many things you have control over that can help make your Facebook experience better for you. One easy step to check the privacy of information on your profile, is to take a Privacy Checkup that helps you review who you’re…

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Reputation of UK Companies in Decline for the First Time Since 2008 Financial Crash, Reveals UK’s Biggest Annual Reputation Ranking

Rolex, Lego and Bosch have topped the UK RepTrak® 150 ranking for the most reputable companies among the UK general public, Reputation Institute announced today, based on more than 31,000 ratings collected in the first quarter of 2018 from members of the UK general public. See the top ten ranking, and biggest winners and losers in tables below.   SUPPORT FOR UK COMPANIES TUMBLES The reputation of companies operating in the UK has declined for the first time since 2008, when the financial crisis destroyed the reputation of financial services…

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