The CAP Code and Royalty: Marketing Royalty Ethically

The CAP have released a new set of rules on using the Royals in your markketing ethically, they released the following information on their site: On 20 November 2017, Queen Elizabeth II and Prince Phillip celebrate their 70th wedding anniversary, with the Royal Mint creating a commemorative platinum coin to mark the occasion. In other royal news, Prince William and the Duchess of Cambridge recently announced that they are expecting their third child, due in 2018. While marketers may be tempted to link their ad campaigns to these occasions, they…

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Cancer Charity Appoints Digital Nurse To Combat ‘Fake News’ Online

With the rise of social media and the influx of ‘fake news’ Macmillan Cancer Support is concerned that patients are turning to unverified sites for information which could leave them ‘needlessly frightened’ and at risk of ‘bogus cures’ Macmillan Cancer Support has appointed a Digital Nurse to combat ‘fake news’ online as it fears cancer patients are increasingly left to google their diagnosis without adequate support. The Digital Nurse Specialist will be solely dedicated to answering questions from people affected by cancer online, on Macmillan’s social media platforms and the…

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GSK launches Vaccinate for Life campaign

Despite the World Health Organization (WHO) citing immunisation as one of the most powerful and cost-effective interventions in public health, a new survey conducted by Ipsos MORI and sponsored by GSK Vaccines in Brazil, Germany, India, Italy and the United States finds that 68 percent of adults are not up-to-date with the vaccines recommended for them. Findings from the Vaccinate for Life survey of 6,002 adults aged 18 years and over, carried out across five countries also found that: 15 percent of adults believe that vaccinations are only recommended for…

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HRC Releases Corporate Equality Index with Record 609 Companies Earning Perfect Scores

A record number of the nation’s major companies and law firms are advancing vital policies and practices to protect lesbian, gay, bisexual, transgender and queer (LGBTQ) workers around the world, according to the 2018 Corporate Equality Index (CEI) released today by the Human Rights Campaign (HRC) Foundation, the educational arm of the nation’s largest LGBTQ civil rights organization. This year, a record-breaking 609 businesses earned the CEI’s top score of 100, up from 517 last year — a single-year increase of 18 percent. This record sets a new high water…

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“Drive2Life” PSA Contest Invites Teens to be Creative to Help Stop Speeding

Speeding continues to be one of the leading causes of traffic crashes, responsible for more than a quarter of all traffic fatalities.  The National Highway Traffic Safety Administration reports that 9,536 people died in speeding-related crashes in 2015, which is why The National Road Safety Foundation is inviting teens from throughout the U.S. to submit their ideas for messages to help educate their peers and others about the dangers of speeding.  Entries are now open for the annual Drive2Life PSA Contest, with the theme “help prevent speeding.”  Scholastic, the global children’s…

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