The Story of How Not To Do Your Marketing – The ZX Vega+

We live in a world where many things have been changed with the creation of crowdfunding. Since its creation in the early 90s  it has allowed the opportunity for niche creations to find their audience at less of a risk to their creator than normal manufacturing. It has also created a new, more targeted field in marketing as well, you have a limited window and resources to find and target your niche and to create a campaign that draws those on the fringe in. Over the last 2 and a…

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My Favourite 10 Charity/Non-Profit/Ethical Campaigns of May 2018

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – May 2018. There were some campaigns I really liked in May, apologies for being a bit late with this one. 10. We’ve heard a lot about plastics over the last few months and it’s become a big topic so this seems a timely idea. UK Plastics Pact launched by the Ellen MacArthur Foundation and WRAP 9. We live in a World where even the most civilised societies brand honest news which they…

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My Favourite 10 Charity/Non-Profit/Ethical Campaigns of April 2018

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – April 2018. There were some campaigns I really liked in April. 10. A powerful campaign from UNICEF and The Monkeys. UNICEF Asks For ‘ A Minute of Your Time’ to Stop Violence Against Children in New Campaign Via The Monkeys 9.  The “Partnership for the Wild” Campaign aims to end the illegal wildlife trade by raising awareness and by reducing consumer demand for illicit products like elephant ivory, rhino horn and shark…

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Worrying Clause inserted by DWP demands respect for Esther McVey

A very concerning clause in the contract for delivering the Government’s new Work and Health Programme states that signed-up charities must “pay the utmost regard to the standing and reputation” to Esther McVey and the Department for Work and Pensions (DWP). The Disability News Service revealed the existence of this clause in a great piece of journalism available here. The fact that any Government body feels that this kind of clause is appropriate is very worrying. No Government body should ever be free from criticism, and should certainly not make…

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