Backlash towards Tesco for their Christmas Advertising

This week in the UK Tesco suffered a backlash that I really hoped we were beyond in this country. Tesco’s latest Christmas advert has been released: Did you see the controversial bit? Did you see the bit that has got people riled up in some kind of anger. Yes 3 seconds of footage of a Muslim family in the UK celebrating Christmas with another Muslim family. Wow… just wow… At a time which is meant to bring people together, we are, apparently looking for further division. Some of the comments…

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Images in the media

Interestingly one of the things that matters a lot in marketing, and the media in general is the use of images. The use of certain images can help influence how you view advertising or marketing, and in these times of cried of fake media, how you see news too. This week a new report by Picasso Labs looked at how the media has used imagery to portray President Trump. This isn’t strictly speaking ethical marketing but it is something which in some ways affects everyone, and how the imagery is…

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Advertising on Ethical Marketing News

Would you like to get your product or service to over 15,000 targeted people a month with an interest in Ethical Marketing or Ethical Products ? Over the past month we have received over 17,500 visitors, each with over 3 impressions each, our monthly impressions are over 60,000. This figure is rising each month. We have a number of options open to anyone who would like to advertise on our page. We do not have a set price for people who might wish to advertise on the site so please…

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Pawgwarts, Pet Adoption, Interviews and a new Public Relations Charter

It’s been another interesting week for Ethical Marketing News, we have our first interview for a while with Mark Hughes of Space City Productions telling us their thoughts on ethical marketing. It’s nice to have a new interview, I had meant to have more interviews but for a variety of reasons haven’t done so yet. We do have some interesting ones coming up hopefully including one with Saatchi & Saatchi and their thoughts on ethical marketing, and one with Internet group Don’t Fund Hate and the ethical placement of ads.…

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Ethical Marketing and Celebrity

We’ve covered a lot of interesting stories this week, including a charity bike ride in the US and a new anti-bullying PSA. What made those two specifically stand out was celebrity involvement. The bike ride featured Katee Sackoff, possibly best known for playing Starbuck in the Battlestar Galactica reboot, and the anti-bullying PSA was being fronted by Monica Lewinsky. When we covered these we cover them because we felt they were interesting stories about marketing ethical projects. One thing I hadn’t counted on was whether the celebrity involvement would make…

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