Corporate Responsibility and staff

This week there’s been quite a lot of new stories concerning corporate responsibility and corporate social responsibility. The Reputation Institute put out its global ranking for companies with the best CSR reputation. The Lego group, Microsoft and Google made up the top three. This study is compiled from more than 170,000 ratings across the world’s 15 largest economies. The Danish toy and Media Company push Google from the top of the list after a three year spell. What was most surprising however, was not who was top but more whose…

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This week’s been Football week

It’s been an interesting week, following on from last week’s post Bell Pottinger has apparently gone into Administration and for many it is seen as a warning that certain practices will not be tolerated. This week has also been a good one for football and ethical marketing and products. UEFA may not be the first thing you think of when talking about ethics of late so it was nice to see them trying something, at least on the face of it. Some of football’s biggest stars joined forces with grassroots…

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Donating to us

If anyone could afford to donate to us to help with running costs it would be gratefully receieved. At the moment the site is becoming bigger and bigger and taking more time. I think the site is important so even if no-one donates I will still continue with the site and fund it myself but I thought I’d ask. The site officially comes under the banner of my company SM Marketing but at the moment I pay for it out of my own pocket. If you can spare anything at…

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Ethics in Marketing

Some people think that there are no ethics in marketing, some people have asked if I started this site because I felt that there was not enough ethics in the industry. This isn’t true, I generally feel that the industry does try its best to be ethical in its outlook.  There are always examples where this doesn’t quite hold true, but this week we saw one of those companies get their comeuppance. There is a difficult line in marketing which is the question of who you work for. Not every…

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Tragedies bring out the best in companies

It’s been a rough week for some following Hurricane Harvey, but it’s nice to see some companies doing their bit. It’s at times of tragedy that companies find themselves in a position to help, and whilst they’re helping others it also works as marketing to show the softer and more human side of multinationals. AirBNB have encouraged people to open their homes: We have expanded & extended the disaster program for #HurricaneHarvey. Hosts open their homes for $0 to evacuees. https://t.co/ddzpMNng14 — Airbnb Help (@AirbnbHelp) August 29, 2017 It’s also…

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