Ethical Marketing Awards

One of the things that has frustrated me since I started this site is the lack of awards for those doing the right thing. It’s also frustrating that what awards there are all cost about £300-£1000 to enter and it seems like that’s just something which  instantly prices out some of the smaller companies. Over the next 6-12 months I’m going to try and see if I can interest companies in helping me create a new Ethical Marketing Awards that will be free to enter and be open to everyone,…

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Ethical Marketing and Data

There has been a lot of talk over the last few weeks about Facebook, and their relationship with our data.  Facebook announced that it was suspending Cambridge Analytica from the site, which stops the latter buying ads or accessing Facebook data. This appeared to be a pre-emptive response to stories which broke over the weekend in The Observer and The New York Times, of how Cambridge Analytica acquired data on 50 million Facebook users without their consent. The stories came from interviews with Christopher Wylie – a whistleblower intimately connected…

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My Favourite 10 Charity/Non-Profit/Ethical Campaigns of February 2018

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – February 2018. There were some campaigns I really liked in February. 10.  Who doesn’t like pangolins, and as such who wouldn’t support World Pangolin Day, I love this art and what it represents. Limited edition prints available for World Pangolin Day 9.  I think anything that encourages young people into science cannot be a bad thing, and this seems like a great iniative. Carlsberg Launches Young Scientists Community in Davos 8. It’s…

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Marketing and Advertising takes note and looks to tackle harassment and abuse

It’s been another interesting week in the world of ethical marketing. When I first started this page a year ago I didn’t envision such a turbulent year which despite showing a horrible side to many industries has had an alternative effect and has helped to create an atmosphere in which women could really fight for equality. Marketing is one of those businesses which has stood up and taken note and this week, in the wake of last week’s International Women’s week we have seen several great new iniatives create specifically…

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International Women’s Day 2018

It’s been another great year for International Women’s Day, with some great iniatives from all over this year. This seems to be becoming a bigger deal every year and it’s great to see so many interesting campaigns coming from all sorts of industries but with some great ones coming from within the marketing industry itself. This year there has been so many great campaigns that I want to cover that I have decided I will be showcasing International Women’s Day Campaigns for the rest of the month as I don’t…

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