London Trips and Ethical Marketing

Last week I made a trip to London, a rarity for me but I was going to see the Harry Potter play and one of my favourite bands was playing at the Royal Albert Hall. Both were superb.  I’m not a big fan of huge cities in general, but we were there for 5 days so wanted to see what the city had to offer. We visited the V&A, the Natural History Museum and the Tate Britain amongst other things. One of the things we saw at the Tate was…

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Mental Health and Marketing

Well we are now over a week into October, and it’s looking to be a busy month. There a lot of events going on this month, which we will touch on with many more articles over the next few weeks. However I want to concentrate specifically today on one just gone past and one which is very important to the marketing and advertising industry. In case you missed it this week had World Mental Health Day. Mental health is one of the issues these days often overlooked especially within the…

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Companies cannot get complacent about plastic

This blog isn’t really about the marketing aspects of this, though I think the marketing aspects are touched upon but rather the general ethical viewpoint. Companies cannot get complacent about plastic, no matter how good and ethical they may be at other aspects of their business. Recently Unilever  were once again ranked first in the Personal Products sector of the 2017 Dow Jones Sustainability Index (DJSI) – a list which calls itself one of the most credible and high-profile markers of corporate sustainability leadership. DJSI assesses and ranks the economic,…

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Ethics in Advertising highlighted by ASA Report

Complaints to the ASA (Advertising Standards Authority) for the first half of 2017  have been released this week. These figures highlight that the advertising industry still has a long way to go in its ethics. The ASA figures show that TV continues to be the most complained about advertising medium with 5,127 complaints about 2,272 ads.  Online ads are a close second (4,062 complaints), with more individual ads (3,852) complained about than any other medium. The most concerning figures, in terms of advertising ethics is that misleading ads continue to…

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Corporate Responsibility and staff

This week there’s been quite a lot of new stories concerning corporate responsibility and corporate social responsibility. The Reputation Institute put out its global ranking for companies with the best CSR reputation. The Lego group, Microsoft and Google made up the top three. This study is compiled from more than 170,000 ratings across the world’s 15 largest economies. The Danish toy and Media Company push Google from the top of the list after a three year spell. What was most surprising however, was not who was top but more whose…

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