Our Top 10 most popular posts/articles of 2017 from Google Analyics

Just as a bit of fun I thought I’d reflect with our top 10 posts of the year as decided by you via the medium of google analytics. There are a few surprises as the most read posts I think. 10. This is the coverage of a nice campaign and considering it was only posted on the 11thof December made its top 10 place in just 20 days which is quite impressive. Ogilvy Change Launches New Recycle for London Campaign 9. This is another campaign I really liked, and was…

Read More

Top 10 of our favourite Christmas Campaigns

Christmas is a staple of marketing and a time for many charities or ethical brands to showcase their latest appeal or products, so I thought it might be nice to post some of our favourite festive fare. 10. Cookies & Partners Campaign for Greenpeace Italy This Christmas ad from Greenpeace Italy is pretty unique from these ones as it doesn’t even mention Christmas.  Cookies & Partners’ Xmas campaign for Greenpeace is out, and it doesn’t mention Xmas. 9. Aardman and Alzheimers Research UK Christmas Ad I enjoyed this ad from…

Read More

Blackmail or Brand safety ?

At the end of November retailer Paperchase stopped a promotion that they were running with British tabloid the Daily Mail.  They did this after there was a backlash on social media from  customers over the brand working with the Daily Mail. This action was highlighted by UK activism group Stop Funding Hate. Since this hit the headlines there has been a clutch of people stating what they think, including quite a few people from within the marketing industry. The line from a lot within the industry seems to be that…

Read More

My Favourite 10 Charity/Non-Profit/Ethical Campaigns of November 2017

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – November 2017. 10. UNICEF launched a new social media campaign, designed by VML called ‘Furniture that Hides from hurting’. The campaign includes videos of unsuspecting parents in a shop being introduced to a new line of furniture called ‘Furniture that Hides from Hurting.’ This is a shocking ad in many ways but definitely an important one. Unicef Launch ‘Furniture that Hides from Hurting’ Campaign 9. In 2016, the world lost one of…

Read More