Category: Ethical Marketing Advice

ASA welcomes sentencing of Richard Howard, the man behind misleading passport renewal websites

Stuart Mitchell

The ASA have reported on the oucome of a case that they investigated showcasing how advertising was abused, there is more on their website but I have copied the text below, please clook at their website for more info and useful information. We are pleased with the outcome of a case at Leeds Crown Court in which the defendant, Richard Howard, has been found guilty of breaking consumer protection law following an investigation by National Trading Standards. He has been handed a one year suspended prison sentence and ordered to…

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Digital Marketing Agency, fishbat, Shares 4 Marketing Tips for Nonprofit Organizations

Stuart Mitchell

In an effort to help nonprofits develop a holistic and effective approach to advertising, digital marketing agency fishbat shares 4 marketing tips for nonprofit organizations. When it comes to advertising a nonprofit, companies may find themselves in a bit of a unique situation. While many of the same tips that a for-profit corporation would employ to drum up business still apply to nonprofits, there are also some unique considerations to keep in mind for the most effective advertising. Listed below are 4 marketing tips that should help a nonprofit continue…

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Avoiding taking a gamble with ‘particular appeal’

Stuart Mitchell

The ASA have released a piece on their website about some of their judgeents on gambling cases, this is shown below but is well worth a read, as is other things on their site: In November 2017, in response to concerns about gaming tiles on gambling sites that were freely accessible and which children may see, we expanded our guidance on characters and graphics likely to hold particular appeal to children and that should be avoided. You can find our webinar on this topic here, our follow-up FAQs here and our…

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Promotional marketing for the win!

Stuart Mitchell

The ASA have put out a post detailing their thoughts on Promotional Marketing, it is a great read and avalable on their site, I have copied below please check out their site: 1. Plan ahead Plan your promotion carefully and make sure you have the time and resources at every stage to administer it fairly and effectively, so you don’t encounter avoidable problems during the promotion or give consumers justifiable grounds for complaint.  Make sure you’ve given thought to any possible risks, such as technical issues affecting entries or being…

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Think you know what the CAP Code applies to?

Stuart Mitchell

The CAP have put out a post detailing their thoughts on what the CAP Code Applies to, it is a great read and avalable on their site, I have copied below please check out their site: The CAP Code doesn’t define advertising – instead it lists categories of communication and offers supplementary definitions and exclusions in the ‘Scope of the Code’.  It would be next to impossible to detail all of the types of marketing that the Code covers so our remit guidance is always indicative, rather than exhaustive, but…

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