Guest Post by Aimee Woodall: Measuring the New ROI

This is a guest post from Aimee Woodall, President and Founder of The Black Sheep Agency, this is an interestng insight, and a great post for this #givingtuesday Measuring the New ROI Return on Investment. ROI. The amount of return you get for what you put out there. Of all the things businesses measure, this is one of the trickiest. When I started my career in PR, we struggled with column inches and ad costs. In digital, it’s about impressions, clicks and conversions. There is always a metric to chase,…

Read More

Guest Post by Space City Productions: Scope feel advertising is not inclusive enough

This is a guest post from Space City Productions where they have spoken to Scope about their feeling that advertising is not inclusive enough and is proving costly for businesses, with billions of pounds not exploited. Just 0.06% of all actors represented in advertising are disabled, despite a fifth of the UK population having a disability of some kind. Given the lack of representation on and off screen, those who are impaired by disability have ensured the plight has been accentuated by idiosyncratic advertising – which is paradoxically perpetuating the…

Read More

Ocean Debris Gets Turned Into Sneakers

This is a guest post from Clearabee Rubbish Removal talking about some of the people in their own field pushing the boundaries: From Land To Sea As Clearabee concentrates on rubbish removal on terra firma, two other forward thinking companies have teamed up to work on rubbish removal from our oceans. The first is a company with one of the most recognized brands in the world, Adidas. This company is largest manufacturer of sportswear in Europe and the second largest producer of sportswear worldwide, so the impact of what they…

Read More

4 Unethical Marketing Practices You Need To Avoid! by Scarlett Erin

When one starts a company, either online or in real life, many have hopes of striking it rich. However, not everyone wants to make money honestly using hard work, not everyone has what it takes to be successful solely through ethical marketing practices. This is exactly why many people start engaging in unethical marketing practices. The goal here may be to trick customers into buying more, shutting out their competition, or simply enhancing their own name in some way. If the process is not strictly honest, the company may be…

Read More

How to Market Your Brand Ethically From a Graphic Designers View

We are pleased to present this article on “How to Market Your Brand Ethically From a Graphic Designers View” by One Line – Ethical Graphic Design: When I first thought about writing this article, I thought the answer was very simple. Be honest. Doesn’t make for a great article but if you’ve only got 30 seconds to spare then, spoiler alert, that is still my conclusion. Running a business I don’t have a huge amount of spare time on my hands but when I do, the area of ethics in…

Read More