Guest Post by David Barker from Placer: Driving diversity in the workplace

For National Careers Week, David Barker, Project Director of Placer, shares his thoughts on how employers can use work experience to address diversity in the workplace, and a bit about what Placer is and does. For many employers, improving workforce diversity and inclusion has become a fundamental long-term business objective. Beyond it being ‘the right thing to do’, there has been a shift in attitudes from businesses,recognising that cultivating a diverse workplace is a real driver for business success. In fact, research from McKinsey uncovered companies with a diverse mix…

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Guest Post by Space City Productions: MP: Review requested to reform advertising

This is a guest post from Space City Productions where they talk about having spoken to MP For South Northamptonshire, Andrea Leadsom,  who has told them that a review has been requested to improve advertising and how it reflects society. MP: Review requested to reform advertising With more than £239 billion-a-year lost to a lack of reflective advertising, the Lord President of the Council, Andrea Leadsom MP has revealed that work has begun to expedite improvement. MP For South Northamptonshire, Andrea Leadsom, has told Space City that a review has…

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Guest Post by Dave Newgass – Workplace Safety: 3 Reasons Why It’s Also An Issue of Ethics

This post here isn’t directly about marketing, ethical or otherwise, but is about another aspect of ethical business, and I felt that it might be of use and value to some people. It is written by Dave Newgass is the owner and Managing Director of Wise Global Training Ltd. Having a sound employee health and safety management system in the workplace can offer organizations several benefits that cover different important aspects. These include: Legal Financial Employee productivity and morale Ethical Of the four facets, the moral side of having a…

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Guest Post by Aimee Woodall: Measuring the New ROI

This is a guest post from Aimee Woodall, President and Founder of The Black Sheep Agency, this is an interestng insight, and a great post for this #givingtuesday Measuring the New ROI Return on Investment. ROI. The amount of return you get for what you put out there. Of all the things businesses measure, this is one of the trickiest. When I started my career in PR, we struggled with column inches and ad costs. In digital, it’s about impressions, clicks and conversions. There is always a metric to chase,…

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Guest Post by Space City Productions: Scope feel advertising is not inclusive enough

This is a guest post from Space City Productions where they have spoken to Scope about their feeling that advertising is not inclusive enough and is proving costly for businesses, with billions of pounds not exploited. Just 0.06% of all actors represented in advertising are disabled, despite a fifth of the UK population having a disability of some kind. Given the lack of representation on and off screen, those who are impaired by disability have ensured the plight has been accentuated by idiosyncratic advertising – which is paradoxically perpetuating the…

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