Guest Post: UK Government instructed by High Court to make their Net Zero strategy more transparent and robust by Sian Conway-Wood

Communications strategist, anti-greenwashing expert, and podcaster Sian Conway-Wood has written a piece for us on the recent Net Zero high court case. In a landmark case brought by ClientEarth, Friends of the Earth and Good Law Project, the High Court has ruled that the UK Government’s Net Zero strategy is inadequate. The ruling found that the strategy has failed to include enough information about the policies and expected effects to allow parliament and the public to scrutinise the plans. It was discovered during the court case that current plans only…

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7 ways marketers should be preparing for the Green Claims Code now

Communications strategist, anti-greenwashing expert, and the guest on our first podcast Sian Conway-Wood has written us a post about the new Green Claims Code. This will be really usefull to marketers and ethical businesses, as will Sian’s Online Masterclass in December. UK companies of all sizes, across industries need to start preparing to better substantiate their sustainability claims, as the Competitions & Markets Authority (CMA) prepares to start enforcing the new Green Claims Code. Marketers, both in agency settings and in-house, should be upskilling in sustainability and preparing to implement…

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Guest Post: It’s time to eradicate the negative stigma of dyslexia in the marcomms industry

Madeleine Weightman, Co-Founder of the platform for marketing and comms freelancers, The Work Crowd which has launched a diversity board with Hanson Search, explains her family’s experience with dyslexia and provides practical tips for agencies to avoid discriminating against people living with it. I was diagnosed with dyslexia when I was about 13 and my sister Alice got the diagnosis at around 11 years of age. At the time, it wasn’t the school that picked it up, but our mother. Both of us always struggled at school and were in…

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“Covid-19 brings an evolving marketing focus” by Dr Kevin Stenson – Marketing in the Time of Covid-19

Our next Marketing in the time of COVID-19 series is called “Covid-19 brings an evolving marketing focus” and is written by Dr Kevin P Stenson PhD MBA, CEO of the Smallpeice Trust. Kevin tells us how Covid-19 has affected their business and changed their marketing and what they do. The Smallpeice Trust was founded in 1966 by Dr. Cosby D P Smallpeice — a brilliant engineer who invented the Smallpeice Lathe. The Smallpeice Trust aims to give young people the support they need to bring their big ideas to life…

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“One of the oldest charities continues to work to address a very 21st century problem through Covid-19” by Prof Averil Macdonald – Marketing in the Time of Covid-19

The second in our Marketing in the time of COVID-19 series is written by Prof Averil Macdonald OBE, DSc, DUniv, FRSA, Averil is Deputy Master of the Worshipful Company of Fuellers and Freelance Diversity and Inclusion Consultant. She has kindly written about what they do and how Covid-19 has affected them.  One of the oldest charities continues to work to address a very 21st century problem through Covid-19 With its roots forming in 1330, the Worshipful Company of Fuellers, better known simply as ‘The Fuellers’, is today, counted amongst the…

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