ASA supports UK Government’s National Campaign Against Fraud

The ASA/CAP have released a post called: ASA supports UK Government’s National Campaign Against Fraud . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Fraud is the most common crime in the UK. In just one year, one in seventeen adults in England and Wales were the victims of fraud. People who have been targeted in this way can feel alone, embarrassed and afraid. That’s…

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CAP – Leading astray – the dos and don’ts of lead generation advertising

The ASA/CAP have released a post called: Leading astray – the dos and don’ts of lead generation advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Lead Generation is a common and legitimate way for companies to communicate with the right kind of customer – one who fits their criteria and who is more likely to be interested in what they’re selling. It’s as…

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CAP – In at the Deep(fake) End

The ASA/CAP have released a post called: In at the Deep(fake) End. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Deepfakes have been called “The 21st century’s answer to Photoshopping”, and while that’s a neat summary, photoshopped images from days gone by – while subject to their own pitfalls and dangers – didn’t have quite the same capacity to bamboozle and mislead that today’s…

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CAP – A picture says a thousand words. Avoiding misleading imagery in ads

The ASA/CAP have released a post called: A picture says a thousand words. Avoiding misleading imagery in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketing communications must not materially mislead or be likely to do so. When assessing whether an ad is likely to mislead, the ASA will consider the entire ad, and the overall impression given in the ad. As well…

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CAP – Nothing new under the Code – New platforms, same rules

The ASA/CAP have released a post called: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for the…

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