Marketing budgets return to positive territory in Q4 2019

Total marketing budgets increase for first time since Q1 2019 according to the latest IPA Bellwether Report. There were fresh signs of optimism for UK marketing expenditure during the final quarter of 2019 according to the Q4 IPA Bellwether Report, published today (15 January 2020), with data showing modest growth for the first time since the start of 2019. This followed on from stagnant spending activity in the two previous quarters as uncertainty, client hesitancy and weak confidence led to a subdued business climate and delayed decision making. A net…

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PR Professionals defend the value of PR after criticism of London Mayor’s comms spend

The PRCA and CIPR have defended the value of public relations after an article in City AM criticised London Mayor Sadiq Khan for increasing spend on communications. The article follows a freedom of information act revealing the Mayor increased spending on communications by 26% since he was elected. The Mayor’s Office claim the statistics have been taken out of context. PRCA Head of Communications and Marketing, Koray Camgoz commented: “The article suggests Khan is ‘more concerned about PR than policy’, but what many fail to grasp is that you cannot…

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Chartered Institute of Marketing launches apprenticeships from A Level to Master’s degree

The Chartered Institute of Marketing (CIM) announced that a new marketing apprenticeship, at Level 3 and a marketing adaptation of the current Senior Leaders Level 7 Apprenticeship, have been approved by the Institute for Apprenticeships.  This means that CIM, through its network of training providers will offer apprenticeships from Level 3 Marketing Assistant (equivalent to an A Level qualification) through to Level 7 (equivalent level to a to a master’s degree). CIM has worked with brands including Mercedes Financial Services, Seetec, NS&I, Clarks and BT to launch the first apprenticeships…

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PRCA launches Public Affairs Code Consultation

The PRCA has launched a consultation on its Public Affairs Code to ensure it remains the benchmark for ethical and transparent lobbying. Members are invited to read the consultation document and share their views on how the code is applied. Recent questions about the employment of Peers and other legislators, as well as former parliamentarians, have raised issues about the current restrictions on these groups and about the definition of ‘public affairs’. Members are encouraged to share their views on these and other issues.  A recent Code of Conduct consultation conducted…

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The Gerety Awards announces its UK executive jury and is open for early bird entries!

The Gerety 2020 jury includes more than 170 agency and brand leaders from 30 different countries. The Gerety jury chooses the best in advertising through the female lens. Knowing that 80% of all purchasing decisions are made by women and that award shows have been judged overtly by men over the years. The Gerety Awards sets an important distinction when defining the standard to which advertising should be held. The Grand Jury from the UK includes, Nadja Bellan-White, CCO; Europe, Middle East, and Africa Executive Partner at Ogilvy. Abi Comber,…

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