Accenture Interactive and Cannes Lions Extend Exclusive 2019 Festival Content to Entire Creative Industry

For the first time in the festival’s history, Cannes Lions and Accenture Interactive, the Experience Agency, announce the release of exclusive festival content in the form of the 2019 Digital Doggy Bag to the entire creative industry. Given the popularity of the Digital Doggy Bag’s ‘Week in Review’, which has already accumulated 22,000 views, Cannes Lions and Accenture Interactive are now sharing the key insights and takeaways from the 66th annual Cannes Lions International Festival of Creativity for everybody to enjoy. At the conclusion of the Festival, Cannes Lions and…

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Unilever Explores Science against stereotyping

Academics at University College London (UCL) have conducted an unprecedented experiment to attempt to disrupt the way leaders in advertising think about their consumer audiences, giving them a fresh view of how to commission creative ideas that advance progressive, inclusive and unstereotypical portrayals of people.   The project – part of Unilever’s Unstereotype initiative – explored whether DNA analysis, aimed at giving participants a greater insight into their origins, coupled with a workshop on behavioural change, could help to broaden the way people see themselves and the world around them.…

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Triodos Bank UK aims to grow ethical banking with new agency roster

Triodos Bank, the challenger bank supported by the likes of Vivienne Westwood, Bruce Parry, Sir Mark Rylance and Hugh Fearnley-Whittingstall, has appointed a new roster of agencies to boost growth in the UK market. The Kite Factory will manage media planning and buying, joining creative agency Good Eggs, Greenhouse PR and market research agency Ragdoll Research. Triodos has launched a suite of fresh creative, which champions its core ‘Follow Your Heart, Use Your Head: Triodos Bank’ brand message. This is being rolled out across digital and other channels. It follows…

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PRCA launches Reginald Watts Prize for Insight

The award, which launched in 2016, recognises the legacy of Reginald Watts FPRCA, former PRCA Chairman, CIPR President, and UK CEO of Burson Marsteller. The annual prize commemorates his thought leadership, writing, and forethought. The competition will see young participants challenged to write thought-provoking essays on the PR and communications industry. This year’s question is:‘How is today the best or worst of times for public relations and communications?’ Anyone aged 25 or under may enter an essay on the chosen question, and each essay may be up to 1,000 words…

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CAP and BCAP consultations: public sector equality duty

CAP and BCAP are consulting on changes to their rules on offence, rolling papers and sanitary protection products. The last wholesale review of the CAP and BCAP Codes was completed in 2010, before the Equality Act 2010 came into force. CAP and BCAP therefore considered that in light of the public sector equality duty contained in the Act, to which CAP and BCAP consider they are subject, it would be appropriate to examine whether the Codes are consistent in the protections they provide to those sharing any of the protected…

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