CAP – E-cigarettes and the CAP Code: Avoid your campaign going up in smoke

The CAP have released a post which talks called E-cigarettes and the CAP Code: Avoid your campaign going up in smoke. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. If you’re a marketer of e-cigarettes, you’re probably aware that there are many ‘do’s’ and ‘don’ts’ when it comes to advertising your products, but creating compliant advertising doesn’t have to be a drag.  Read on…

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ASA/CAP – Brexit – avoiding potential scams

The ASA/CAP have released a post called: Brexit – avoiding potential scams. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We know there are many questions and uncertainties surrounding Brexit and what it will mean for consumers and business. As we wait to see what happens, we’re reminding consumers and businesses who have concerns about advertising related issues that nothing has changed. The advertising…

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CAP – Swipe right: online dating and the CAP Code

The CAP have released a post called: Swipe right: online dating and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Internet dating can be a rollercoaster adventure, but advertising it doesn’t have to be. From making sure you can prove your claims to being clear and upfront about your fees – we’ve rounded up some advice in this handy guide to…

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PRCA to revise Qualifications reading list urgently and fundamentally

The Public Relations and Communications Association (PRCA) Director General, Francis Ingham MPRCA, has issued a statement regarding the recently released Qualifications reading list. Francis Ingham MPRCA, Director General, PRCA, said: “I’d like to thank Holly for pointing out that our Diploma reading list is thoroughly unbalanced and in need of urgent and fundamental revision. We screwed up. And as Director General of the PRCA, I take full responsibility for us doing so. We’re now going to remedy that error; do so very quickly; and make sure that it never reoccurs.…

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PRCA announces its podcast – PRcast

The Public Relations and Communications Association (PRCA) is proud to announce the launch of its first ever podcast, PRcast, which aims to provide broad insight into the PR and communications industry.   The podcast, brought to listeners in association with markettiers, is being launched in this, the PRCA’s 50th year. It will provide listeners with access to bite-sized news stories from the PRCA as well as conversations with some of the industry’s most senior practitioners – covering topics such as Brexit, mental health, diversity and inclusion, and more. Each session…

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