Huge and Amazon Bring Second Annual “Change for Good” Hackathon to Cannes Lions

The global experience agency Huge, Cannes Lions, Amazon, and Earth Day Network, the world’s largest recruiter to the environmental movement, are announcing they will host the second annual “Change for Good” Hackathon at the 66th Cannes Lions International Festival of Creativity this June. The Hackathon will help create the technical solutions and complementary creative campaigns needed for Earth Challenge 2020, a global citizen science initiative of Earth Day Network, the Wilson Center, and the Eco-Capitals Forum that will mark the 50th Anniversary of Earth Day. Working with Cannes Lions, six…

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SustainAccounting Launches World’s First Triple Bottom Line Certification Program

SustainAccounting LLC has announced the launch of its Certified Triple Bottom Line (TBL) program for organizations, Certified TBL Orgs, the world’s first certification program for integrated TBL measurement and reporting.  SustainAccounting’s Certified TBL program differs from all other CSR- / sustainability-related certifications in the following ways: While comparable to B Corps in terms of its applicability to organizations, the similarity ends there because the Certified TBL program focuses only on performance accounting functions and nothing else. The standards it relies on to certify TBL accounting in organizations include the requirement…

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CAP – Paws and clause: Avoiding an advertising cat-astrophe when featuring animals

The CAP have released a post called: Paws and clause: Avoiding an advertising cat-astrophe when featuring animals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As a nation of animal lovers, featuring animals in ads is a sure fire way to stir consumers’ emotions and encourage them to engage with a product or brand, but when marketers depict or imply any kind of harmful…

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CAP – Not-so-silent night? – Snoring aids and the Ad Codes

The CAP have released a post called: Not-so-silent night? – Snoring aids and the Ad Codes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Many of us will have at some point shared a room or bed with someone who can’t help snoring.  With an estimated 15 million snorers across the UK, anti-snoring devices and products promise a lifeline those with this common condition. …

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CAP – A quick guide to advertising consumer surveys

The ASA/CAP have released a post called: A quick guide to advertising consumer surveys. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Advertising claims from consumer surveys can be a great way to let the public know just how highly your product or service is rated by consumers. However, many marketers have fallen foul of the CAP Code in the way they have communicated…

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