The Media Kitchen Trial “Bring Your Parents/Grandparents/Guardian To Work” Day

Everyone’s heard of “Take Our Daughters And Sons To Work Day.” Creative Agency The Media Kitchen turned that day on its head with its “Bring Your Parents/Grandparents/Guardian To Work” event. Held on Wednesday, June 13 at The Media Kitchen’s NYC headquarters, the event was born from a national LinkedIn study that found that just 1 in 3 parents were aware of what their child actually did for a living. “Bring Your Parents/Grandparents/Guardian To Work” gave employees a chance to show their parents just what they did on the job, and…

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Interview with Cata from LILA’s Jewels

One of my aims with this site has been to talk to people about the importance of ethical marketing within their own business as a way to inspire others who might read this, with this in mind I was thrilled to interview Cata Rosca from ethical jewellers LILA’s Jewels about her business, ethics and ethical marketing. For those people who have not heard of you could you explain a bit about yourself and your background? I’m an idealist disillusioned by a career in journalism and steering towards the fascinating world…

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Interview with Rikki Khanna, Partner at KRFL

This is another great one, this is an interview with Rikki Khanna Partner at KRFL (Khanna\Reidinga\Faralley\LeBon). An independent, international creative agency in the heart of Amsterdam. I first became aware of them through their campaign for MOIA, the mobility startup from the Volkswagen Group. We spoke about this iniative and ethical marketing in general.  For those people who have not heard of you could you explain a bit about yourself and your background? I’m British but of mixed race descent. At the first opportunity I high-tailed it to London, did…

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Interview with Rachel Pashley from Female Tribes Consulting.

This is another one I’m really pleased to present. Last week J. Walter Thompson London launched an industry first business consultancy called Female Tribes Consulting, this came out of its leading global Female Tribes Initiative. This new iniative is headed up by Rachel Pashley (centre in the image above which features the new Female Tribes Team), who took some time out to answer our querstions about this iniative and ethical marketing in general.  For those people who have not heard of you could you explain a bit about yourself and…

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