VML launch provocative “Lessons From My Neighborhood” Campaign

VML and Kansas City Youth Ambassadors have launched a provocative digital campaign, titled “Lessons From My Neighborhood.”  The aim of the campaign is to show potential donors what life is like for some underpriveleged American children who may face poverty, murder and drugs as part of everyday life. The campaign aims to show that the issues are clear – but most people ignore them. The video’s are made to look like they are child appropriate and are based on stories told by kids, and look like they wouldn’t be out…

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Y&R New York, Red Fuse and the Climate Reality Group launch The Climate League

Y&R New York and Red Fuse with the Climate Reality Group have launched The Climate League, a campaign to raise awareness of climate change and petition to add science and climate education into more school curricula in the U.S. The campaign launched on Earth Day, with a website, social posts and a billboard in Times Square. Visitors to the Climate League website are encouraged to sign a petition that calls on U.S. Secretary of Education Betsy DeVos to expand science and climate education beyond the 29 states that currently include…

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Making Waves In The Music Industry: Havas, Universal Music & Sharp’s Brewery Join Forces To Launch New Artist Keynvor

Universal Music imprint Mercury KX/Decca Publishing has unveiled its latest – and most surprising – new artist: Keynvor. Released in collaboration with creative agency Havas London and Cornwall-based brewery Sharp’s, Keynvor’s first single, Preservation – which features up-and-coming composer Sebastian Plano – is available to stream and download now: But Keynvor is like no other artist. Taking its name from the Cornish word for ‘ocean’, Keynvor – pronounced ‘cain-vor’ – is the Atlantic Ocean. And the track itself helps the under-threat ocean fund its own protection as Sebastian Plano and…

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MullenLowe Group And Shazam Confront Cyberbullying Head-On In Singapore

MullenLowe Group has collaborated with Shazam to roll out the ‘Unmute Daniel’ campaign, in a bid to raise awareness around the issue of cyberbullying in Singapore. ‘Unmute Daniel’ is a digital campaign that utilises technology to communicate with their target audience of youths and their parents. The campaign mascot, Daniel, represents every child who has experienced cyberbullying. To make Daniel and other children speak up, the ‘Unmute Daniel’ campaign turns to technology, a medium that has once silenced them, to give them a voice. The campaign utilises media screens, that…

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Hanergy Launches CSR Campaign to Bring Accessible Solar Powered Lighting to Africa

Hanergy, has announced the launch of its “Lighting Africa” Project, under which the company will donate its first off line bath of solar-powered Humbrella, which is worth of a million RMB (US$160,000) to Africa through the China NGO Network for International Exchange. The Hanergy 2018 Humbrella CSR Launch Ceremony was attended by ambassadors from 22 African nations as well as representatives from 8 NGOs, 10 multi-national companies and stakeholders from various circles. Humbrella is the latest addition to the company’s growing roster of mobile energy solutions. Combining the world’s highest…

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