Stonewall’s First Brand Campaign in Ten Years Asks British Public to #ComeOutforLGBT

While the LGBT community has seen great progress in recent years, Stonewall, the lesbian, gay, bi and trans equality charity, has released new research highlighting the shocking levels of hate crime and discrimination that LGBT people still face in Britain today. Based on YouGov polling of over 5,000 LGBT people, the research reveals: One in five LGBT people (21 per cent) have experienced a hate crime or incident due to their sexual orientation and/or gender identity in the last 12 months The number of lesbian, gay and bi people in…

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UK’s Channel 4 become the first media company to achieve Disability Confident Leader status

Channel 4 has become the first media company to achieve the status of Disability Confident Leader in a Government-backed scheme which encourages businesses to become better at attracting, recruiting and employing disabled people. In becoming a Disability Confident Leader, the public service broadcaster joins the likes of corporate giants Barclays, KPMG, Jaguar Land Rover and Lloyds Banking Group in not only ensuring that they follow best practice and take positive action to employ disabled people, but also proactively share that best practice with other employers. Channel 4 Chief Marketing and…

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Dinosaur and MHP get together to give homelessness the Elbow

Manchester Homelessness Partnership and Dinosaur have just launched their latest campaign across social media. The minute-long video, narrated by Elbow frontman, Guy Garvey, aims to raise awareness of MHP’s Big Change initiative. Deciding to give differently for Manchester’s Homeless Dinosaur said of the campaign: “Most advertising agency creatives will be familiar with the Christmas Card brief. Yep, that old chestnut. Never easy, is it? You’re tasked with coming up with something novel, festive and clever… that essentially says the same thing. The problem we had last year in particular was that…

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McCann Health India makes Mumbai local trains forget their next stations

Mental health conditions like depression, dementia or Alzheimer’s are becoming a big concern in a rapidly urbanizing India. Ironically, these conditions are often ignored due to social stigma or a lack of awareness about their management. Making people aware about the symptoms of such health conditions is the first step towards effectively managing them- something that would benefit millions in India. Inspired by this thought, McCann Health India came up with an innovative campaign for the Mumbai launch of Health Care at Home (HCAH) – India’s leading home healthcare services…

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Lego Group Leads Global Ranking Of Best CSR Reputation

While Corporate Social Responsibility (CSR) Is Increasingly a Top Driver of Stakeholder Support, Earning a Good Reputation Through CSR Has Become More Difficult With Only 11 Companies Having a Strong Score in 2017 Compared With 18 Companies in 2016 The Reputation Institute has released the main findings of its 2017 Global CSR RepTrak® 100 report, including the list of the companies considered as the most responsible worldwide. The report is based on over 170,000 ratings from interviews with the public in the 15 largest economies (United Kingdom, Spain, Italy, Germany,…

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