Dove Men+Care Deodorant Celebrates 2018 Warrior Games Participants

In partnership with the 2018 Department of Defense (Dod) Warrior Games, Dove Men+Care Deodorant introduces two new films that highlight the stories of an athlete and coach participating in this year’s games. These two men embody an unwavering level of care and resilience that requires dedication and sweat: Former National Guard Tech Sergeant (Retired) Russell Logan, a first-year Warrior Games athlete will compete in cycling, archery and track & field. He is a father of three and served in the Air National Guard for 10 years until he was injured…

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Michael Phelps and Talkspace Launch Groundbreaking Mental Health Campaign on National TV

Talkspace, and Michael Phelps have announced a strategic partnership to promote therapy as an important tool to help improve one’s mental health. The partnership will feature a national TV campaign in which Phelps will share his personal experiences, encourage people to speak openly about mental health, and demonstrate the unique benefits of Talkspace. The campaign will launch May 22nd and will be supported with corresponding digital assets. “Throughout my career, I struggled with depression and anxiety at various times, and I found it so difficult to get the help I…

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New campaign looking to save lives in aquatic activities

Hispanic Communications Network / La Red Hispana and the Water Sports Foundation (WSF) have announced that for the second consecutive year, the launch of their partnership via a national multimedia campaign in the United States and Puerto Rico to help reduce preventable water sports accidents among Latinos and Latinas, and inspire a culture of boating safety among the Spanish-speaking public of all ages. Using radio public service announcements (PSAs) via HCN’s La Red Hispana national radio affiliate network and social media platforms such as Facebook, Twitter and Instagram, the campaign…

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Think of the children! Issues around harmful emulation

The ASA have published some advice for marketers when dealing with ads which may appeal to children, I have copied it below but this is available on their website. Marketers must take care to ensure that their ads do not condone, encourage or unreasonably feature behaviour that could be harmful to children if emulated.  Here we look to some recent ASA rulings to bring this requirement to life. Implying an unsafe behaviour can be enough to break the rules The ASA considered this in a Wrigleys Extra ad, which showed…

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Outcome Health Announces Partnership With Shatterproof To Break The Stigma Around Addiction

Outcome Health, a technology company that provides health education at the moment of care to improve patient outcomes, today announced a partnership with Shatterproof, a national nonprofit organization committed to reducing the stigma associated with addiction. Through this partnership with Outcome Health, Shatterproof can deliver actionable healthcare intelligence to patients via a digital platform — specifically waiting room TVs and exam room wallboards — to physician practices across the country. “Shatterproof is working to make sure every American has access to treatment based on proven research, without shame and stigma,”…

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