Child Rescue Coalition Launches @KidsForPrivacy, a Hashtag Takeover on Instagram

Parents love to share their kids’ pictures on Instagram; there’s even a new term, “sharenting,” used to describe parents who actively share their kids’ digital identities online. Most parents will post 1,500 photos of their child before they turn five. And many post pictures using hashtags like #pottytraining, #nakedkids and #kidsbathing. While this might seem cute and increase likes, it overexposes children by showcasing private moments that shouldn’t be shared with a large audience, making them vulnerable to pedophiles and sex offenders; specifically, these 100+ hashtags serve as flags on…

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This Girl Can hits Australia

This Girl Can has travelled more than 10,000 miles with an all-new version of the campaign in Victoria, Australia. VicHealth, a health promotion foundation, has released a powerful new video as part of their This Girl Can – Victoria campaign, a local version of Sport England’s groundbreaking This Girl Can UK. The ad features everyday Victorian women  overcoming their fears and ‘giving it a go, curves, jiggles, wrinkles and all’. The women, from all across the state, get their sweat on in a range of activities from boxing, cycling and roller-derby to netball and Aussie rules.…

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MRM//McCann Santiago Launches Public Safety Film For Mutual De Seguridad And Hoyts Cinemas In Chile

Chile is recognized as a country that endures great seismic activity, which has led to the institutionalized practice of airing a safety message in movie theaters before the feature film begins, complete with recommendations for the safest ways to navigate any emergency situation. In this context, MRM//MCCANN Santiago created for its client Mutual de Seguridad a new public safety film that will be shown nationwide, in all Hoyts Movie Theaters, through 2018. The film stars the Argentine-born stuntman for international movie star Bruce Willis, who invites moviegoers to follow the…

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BBH LA Launch Color for our lives social campaign for March for our Lives

As last Month’s March For Our Lives to end gun violence in schools drew a million-plus students and families to the D.C. streets, BBH LA supported the students’ plans to involve many through social media with “Color For Our Lives” — the first-ever Instagram coloring book. Collaborating with students, BBH LA created a series of digital protest posters with slogans such as “Don’t Shoot Us,” “ABC Not NRA” and “Guns Kill.” Help change gun policy and create your own protest poster by using the coloring book on our highlighted Instagram…

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Sandy Hook Promise (SHP) Launches Say Something Anonymous Reporting System for Schools Nationwide with new PSA Campaigm

In response to the senseless murders of 17 high school students in Parkland, Florida and the 19 other school shootings since the beginning of 2018, Sandy Hook Promise (SHP) is launching the Say Something Anonymous Reporting System (SS-ARS) into schools across the country, including accelerated rollout in four of the most at-risk states for gun violence. The launch will be amplified by a national PSA titled, “The Other Side” produced by BBDO New York that will also air on all major broadcast and cable networks and digital platforms today. SS-ARS…

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