Unilever Calls on Content Creators and Distributors to Eradicate Stereotypes

Unilever is calling on content creators and distributors to act now to eliminate outdated stereotypes. The move marks the latest step in the company’s industry-leading Unstereotype initiative, which launched two years ago with the aim of eliminating harmful and diminishing portrayals of people across advertising. As part of its Unstereotype commitment Unilever is expanding that initiative across all forms of content and branded entertainment, and today announces a three-year multi-million-dollar deal with Rexona, the world’s biggest deodorant brand, and Simon Fuller’s XIX Entertainment. Rexona (also known as Sure, Degree and…

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EJAF Founder Elton John and Duke of Sussex to announce new global coalition at the 22nd International AIDS Conference (AIDS 2018)

The Elton John AIDS Foundation (EJAF), an international leader in the global fight to end AIDS, and the International AIDS Society (IAS) today announced that Sir Elton John and the Duke of Sussex will launch a new global coalition focused on treating HIV infections in men at the 2018 International AIDS Conference in Amsterdam. The coalition and its inaugural campaign will be unveiled on July 24th at the conference’s Opening Plenary and subsequently showcased in its Global Village. “Two years ago at the 21st International AIDS Conference in Durban, South…

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J&J expand the Sight for Kids program into China

Together with the Lions Club International Foundation, Johnson & Johnson Vision worked to establish Sight for Kids – the largest school-based vision program in the world. Sight for Kids mobilizes eye care professionals and volunteers to conduct vision screenings in low-income schools, and provide teachers with eye health training. To date, 150,000 Sight for Kids-trained teachers have screened more than 24 million children for visual impairment, and provided free vision correction services to more than 500,000 children around the world.   The Campaign recently expanded the Sight for Kids program…

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Leo Burnett and British Dyslexia Association create a moment of collective dyslexia

One in every 10 people in the UK has some level of dyslexia, affecting their memory, personal organisation or literacy, but not their capability to succeed. To encourage a more dyslexic-friendly society, Leo Burnett London and The British Dyslexia Association are using facial detection technology on Ocean’s digital out of home screens to give everyone an idea what it’s like to live with dyslexia. Created by Leo Burnett London for the Association, A Moment of Dyslexia was awarded the Charity first prize in Ocean’s annual digital creative competition which celebrates…

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Playmob Lead Collaboration To Prevent ‘Game Over’ For Our Oceans

The gaming for good organisation Playmob has collaborated with the team behind Dumb Ways to Die to create Dumb Ways to Kill Oceans a playable ad designed to raise awareness of some of the biggest challenges faced by our oceans, educate audiences about the devastating effects we are having on them and highlight small daily actions we can all take to improve the health of our planet’s blue lungs. Also available to play at  www.gamingfortheoceans.org where audiences can dive deeper into critical issues like Plastic Pollution and Coral Reef Degradation,…

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