Arthur launches major new campaign for World Cancer Research Fund shot by Rankin

World Cancer Research Fund has joined forces with renowned photographer and director Rankin to create a series of images and short films to launch a new Cancer Health Check – a 5 minute ‘test’ to make people aware that diet and cancer risk are linked. Created by Arthur London and shot by Rankin, the campaign takes classic cues of a fashion shoot – the beautiful person, the lighting, the clothes – but they are eating something unusual in an extreme way.  The images are shot in a high fashion style,…

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barrettSF and Exchange Bank Speak Directly to Community Battered by Sonoma County Wildfires

Exchange Bank, has launched a print, digital video and social campaign in the wake of the devastating North Bay fires of last fall. The work, from agency barrettSF, emphasizes rebuilding the community and helping those affected by the tragedy. “Sonoma County is not just our place of work, it’s our home and our community” said Craig Bainbridge, Senior Vice President of Product Innovation & Delivery Manager at Exchange Bank. “In the aftermath of the fires, we immediately came together to develop a series of loan programs to support those affected. Figuring…

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Fitzco Partners with Red Nose Day to Challenge America to ‘Go Nose to Nose’

Fitzco, a full-service creative agency, has partnered pro-bono with Red Nose Day to create an interactive, social media campaign to promote the fourth annual Red Nose Day campaign, the agency said. Red Nose Day was launched in the US in 2015 dedicated to ending child poverty, one nose at a time. Fitzco’s “Nose to Nose” campaign is the latest tool to help Red Nose Day achieve its awareness and fundraising goals. It’s the simple act of two people touching Red Noses in a fun, light way, to create shareable social…

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Tektronix Celebrates International Women in Engineering Day By Recognizing Former Engineer Connie Wilson

Tektronix, Inc., has joined a number of companies and institutions – including many Tektronix customers –  globally to celebrate International Women in Engineering Day (INWED) took place on June 23, 2018 under the theme #RaisingTheBar. As part of the celebration, the company recognised the accomplishments of former Tektronix engineer, Connie Wilson, who led the development of the CRTs used in early oscilloscopes in the 1960s during her time at the company from 1957 to 1974. The company is also establishing an achievement award in her name and will be making…

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“It’s not only a tree”, TBWA\Spain’s graphic campaign for Reforesta Association

22th May was adopted as the International day for Biological Diversity. To celebrate that day, TBWA\Spain and Reforesta Association want to raise awareness about one of the main threats of our ecosystem: deforestation. Deforestation puts hundreds of species in the world at risk of extinction. With this graphic campaign we want to represent how the destruction of the trees directly affects the animals. An owl, a tiger and a gorilla represent hundreds of species that are at risk of extinction due to deforestation. Links http://tbwa.es/

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