Samaritans pioneer new partnership dedicated to suicide prevention in the online environment

At the recent Summit hosted by Health Secretary Matt Hancock, Samaritans called on social media firms and internet providers to sign up to a new partnership that aims to tackle the issue of online content relating to suicide and self harm. The proposal from the UK’s leading suicide prevention charity will be a world first as it seeks to create a hub of online excellence by working together with government and the biggest technology and social media firms. Samaritans put forward a collective approach to deepen the understanding of how…

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Sainsbury’s makes further bold commitments to cut plastic packaging

Sainsbury’s will end the use of dark coloured plastics (which are difficult to recycle) across fresh foods by the end of 2019 and entirely by March 2020 as well as remove all plastic packaging from Christmas crackers this year. Sainsbury’s will also introduce a trial scheme for customers to ‘pre-cycle’ by providing an area for customers to remove unwanted primary and secondary packaging in store and leave it for recycling. This means that food remains protected through the supply chain, but offers the customer the option to recycle before they…

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WaterAid releases interactive educational tool to teach children about life in faraway locations

International charity WaterAid has launched its first-ever voice skill powered for Amazon Alexa, WaterAid Voices, an interactive storytelling experience for schools and families to help educate children about the state of the world’s water, toilets and hygiene. The skill will take children to a different land entirely – taking their minds out of the everyday to learn about life in the Madagascan village of Tsarafangitra. Through a series of six interactive voice messages, they will learn some handy phrases in the local language, recipes in Malagasy cuisine and how to…

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NHTSA and the Ad Council launch new campaign to combat marijuana-impaired driving: “If You Feel Different, You Drive Different”

The U.S. Department of Transportation’s National Highway Traffic Safety Administration and the Ad Council today launched a new national campaign to encourage individuals to recognize that when they’re high on marijuana they shouldn’t drive. Created pro bono by award-winning agency Reprise Digital, the multimedia communications campaign features the tagline, “If You Feel Different, You Drive Different.” According to NHTSA’s most recent national roadside survey, between 2007-2013 there was a 48% increase in weekend nighttime drivers who tested positive for a form of cannabis.* Although several states have legalized marijuana use, driving…

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Sea-Watch Stages Powerful Campaign for Sea Rescue: “LIFEBOAT – The Experiment” gives a realistic insight into the fears of Mediterranean Refugees

At least 6 people still die every day fleeing across the Mediterranean. In 2018 alone, at least 2,277 people attempting to cross the sea were unable to reach dry land. As the work of civil sea rescue organisations is hampered, the proportion of deaths and missing persons in the Mediterranean has quadrupled since 2015. It is also alarming that 85 percent of Germans are not even aware of the extent of this crisis, according to a YouGov survey* commissioned by Sea-Watch Michael Schwickart of Sea-Watch explains: “When we started civil…

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